Meta shared news about artificial intelligence productive tools to enhance platform experiences. AI agents bring a playful edge to how users communicate, featuring their own Meta AI assistant and an EMU sticker creator.
Meta AI is a new chatbot-like assistant built on the large Llama 2 language model. It can retrieve real-time information and understand natural language through the company’s services and devices, including WhatsApp, Messenger, and Instagram, as well as virtual reality headsets and smart glasses.
The assistant is integrated into a new tool called EMU, or Expressive Media Universe. This tool not only generates images but also allows users to craft stickers from conversations in messaging apps, which can be shared in chats. It works in both one-on-one chats and group conversations.
The goal behind this tool is to add entertainment value to user interactions, as explained by Meta CEO Mark Zuckerberg during the Meta Connect 2023 event.
During the presentation, Meta introduced the idea of entertainment AI agents with distinct personalities, opinions, and interests. These chatbots will debut with 28 initial options in the United States, each shown with a name, a profession or hobby, a photo, and a brief description so users know what to expect from the interaction.
Meta also announced Artificial Intelligence Studio, a platform designed to create such chatbots, enabling developers to integrate them into messaging applications. The API is expected to launch in the coming weeks and is anticipated to empower businesses and creators to build customized AI experiences for their audiences.
Together, these developments highlight Meta’s push to blend practical AI capabilities with creative expression. Real-time information access, expressive media, and personality-driven agents aim to deepen engagement across Meta’s family of apps and beyond. As AI tools become more embedded in everyday communication, users in North America can expect new ways to interact, entertain, and customize their online conversations. The evolution also brings opportunities for developers to experiment with conversational design, media generation, and seamless integrations across platforms, inviting a broader community to participate in shaping the next generation of AI-assisted communication.
In summary, Meta’s latest AI offerings center on real-time information access, expressive media creation, and interactive, personality-rich agents that enhance how people communicate across familiar apps and devices. The combination of EMU stickers, image generation, and developer-friendly Studio paves the way for richer, more playful conversations while maintaining practical benefits for everyday use. This approach signals a broader trend toward conversational AI that feels more human, responsive, and expressive than traditional chat tools. As the ecosystem unfolds, users and developers alike will be watching closely to see how these features influence social interaction, marketing, and digital creativity. Attribution: Meta press materials and company demonstrations from Meta Connect 2023.