Mango continues to expand its footprint in the United States, moving forward confidently despite new obstacles. The Catalan fashion house keeps a clear plan in place to grow across the country, with Florida singled out as a key market. The goal is to end the year with a nationwide total of ten stores in Florida and beyond. A milestone was recently reached with the opening of a new Miami store on Lincoln Road, a premier shopping street that houses more than 200 brands and outlets. Mango aims to anchor its Florida presence and to add more than ten stores nationwide, including three new outlets by year’s end. The 2024 objective is bold: bring the U.S. total to nearly 40 sales points and position the United States among Mango’s five core markets by turnover.
The first nine months of the year highlight the online channel as a central pillar of Mango’s approach, underscoring the need to secure a strong footing in the competitive U.S. market. In this omnichannel strategy, physical stores act as showrooms that drive online purchases, with more than half of Mango’s U.S. sales coming through stores and a forecast of 70 percent of business in 2024 being generated through Mango.com, Nordstrom, and Macy’s.
The newly opened Miami location follows Mango’s Mediterranean design language and spans 430 square meters. It serves as a strategically located hub in Florida, now featuring both women’s and men’s products for the first time. Company updates indicate that stores in New York are reporting solid sales, reinforcing plans for further expansion with additional physical locations.
Next November Mango plans to broaden its Florida presence with a new outlet at Aventura Mall, a mega-mall near Miami recognized as one of the ten most important shopping destinations in the United States. The new store will offer more than 400 square meters of sales space and will create about 15 jobs.
Other outlets
A second Florida store is planned for November at Florida Mall near Orlando International Airport and the Walt Disney World Resort, followed by a third location at Miami International Mall near the airport in December. Looking ahead to 2023, Mango intends to continue expanding across Florida with additional shops in Boca Raton and to broaden its footprint westward with openings in Georgia, Texas, and California.
Mango has operated in the United States since 2006. The brand recently celebrated the opening of a flagship retail space on Fifth Avenue in New York, a 2,100-square-foot store opened the previous May. Mango currently runs eight U.S. outlets, including locations in Roosevelt Field and SoHo in New York, the Menlo Park and American Dream malls in New Jersey, Dadeland in Miami, and two stores in Puerto Rico. The company has also refreshed its SoHo store and the American Dream location, which recently reopened after substantial renovations.
The U.S. market strategy has gained traction as Mango strengthens its presence through both store refurbishment and new openings, aiming to balance tourism-driven traffic with steady year-round demand in major metropolitan areas.
Related posts:
Mango expands in the United States with new California stores and a strengthened omnichannel strategy Mango’s Fifth Avenue Flagship Spurs U.S. Expansion Ambitions Mango expands its digital art and metadata narrative with new stores and a virtual footprint How to Plant a Mango Tree in a Pot Mango’s Growth Trajectory and Strategic Plan for 2024–2026 Mango Plans 500 Store Openings and 2026 Growth Ambitions Growing Mangoes at Home: A Practical Guide Mango grows in 2022 with store-led expansion and online strength across the US, Canada, and beyond Mango Expands into Roblox Metaverse with Teen Collection and Digital Wearables US Open Cup Semifinal: Inter Miami Edge Cincinnati in Penalties to Advance Mango Biscuit Cake: Quick No-Oven Dessert Gut Microbiome responds to mango intake in overweight adults, study suggests