Recent research on Runet bloggers shows a clear shift toward income legalization. More than a third still avoids full legalization, while the majority, roughly 70 percent, already operates in a compliant, white market or is prepared to do so in line with current tax and advertising rules. These findings come from the Kokos Like study, which was summarized by Socialbites.ca.
Experts from Kokos Like examined how the updated advertising framework and the blocking of foreign social platforms are reshaping the local blogging scene. They note that while a large share of participants is ready to meet the new requirements, about one in three still questions how the new rules should be applied, or has not fully understood the mechanism behind post labeling.
Analysts observe that so far most producers and influencers are complying with the regulation, yet this compliance creates blind spots for some potential taxpayers who rely on influencer marketing. The law has gaps that leave ambiguity about what constitutes a reportable advertisement and how it should be disclosed, which creates practical confusion for both bloggers and brands.
There is uncertainty in how certain ad formats should be marked as sponsored content, with both creators and advertisers unsure about precise labeling criteria. The shift away from banned international networks has pressured marketers and creators to continue working within legal channels, yet some pairings still risk slipping into noncompliant territory as they attempt to preserve the native feel of their posts and maintain audience trust and engagement.
Industry voices emphasize legitimate concerns among influencers. The central issue involves local posts that risk losing relevance if every advertising integration must be tagged individually. A blanket labeling approach could undermine the perceived authenticity of creator content, potentially eroding subscriber trust over time.
Despite the early hurdles, Kokos Like notes a growing caution around paid content. Bloggers appear to be tightening their practices and, in many cases, embracing ad integrations more thoughtfully than before, aiming to balance monetization with audience rapport. This cautious stance reflects a broader market adaptation as creators navigate new legal expectations while attempting to preserve the integrity of their voice and the value they deliver to followers.
Earlier coverage highlighted that advertising costs for bloggers rose by as much as 30 percent following the new tagging requirements, signaling a market recalibration. As the regulatory environment evolves, many participants are adopting more transparent disclosure methods and seeking clearer guidance to avoid penalties while still monetizing their influence. The evolving landscape underscores the ongoing tension between revenue opportunities and the imperative to maintain trust with audiences across the platform ecosystem.