Kida, short for Kidagakash Nedakh, is a character from the film Atlantis, which inspired the name of a very charismatic four‑legged celebrity in Asturias. This golden retriever has grown into a genuine pet influencer with nearly 10,000 followers on Instagram. A family account was started when Kida was a puppy, and as the young dog grew, so did the community around him. Over time, comments poured in and the account became a hub where virtual friends and some real ones could connect. A memorable moment last year brought fourteen or fifteen golden retrievers together for a playful gathering, as the family explains. Bethlehem Bada, the owner, shares that Kida was even chosen as Asturias’ image by the niche magazine TravelGuau. For the shoot, Kida posed at Bayas beach, one of the six dog-friendly beaches in Asturias. The Aviles resident also appeared in the GUAUrdianes delparaiso campaign imagery.
“We really like to introduce Tierrina through Kida,” explains the owner. “With him, we embark on many routes and excursions. He leads us on walks and we post the places we usually visit, dog-friendly spots where people can go with their pets.” The sentiment is shared by Bada, who emphasizes that Kida is a true member of the family, never far from their daily life. Even when dining out or planning a vacation, they seek places that warmly welcome dogs and make pet owners feel at ease. Kida embodies this family spirit and remains very much a part of the everyday routine.
The family notes that if they were to be human, the one who would brighten any group would be Kida. He is described as a wonderfully friendly dog, and when his photos bring smiles to followers, his human companions consider it a success. They also point out that Kida’s online presence tends to favor natural play and authentic moments over heavy filters, letting his playful mischief shine through. When presenting the dog online, the captions reflect simple, joyful themes like “I love the beach, the food, the flip-flops…”. For photos, the family prefers candid shots: they capture Kida in the moment rather than staging perfect poses.
In the home, Kida shares life with two feline siblings in addition to the human family. Animals have always been part of Belén Bada’s life, dating back to her early independence. “I’ve always loved dogs. Before moving into my own home, I fantasized about having a full house, almost like a zoo,” she admits. Years before marriage, she adopted a dog with a giant schnauzer mix, followed by a Yorkshire terrier. When that beloved dog passed away, Kida arrived. Now 56, Bada receives support from her 23-year-old daughter, Miranda, who helps care for the pet and contributes to the Instagram updates, posting two or three times a week.
The captions that accompany Kida’s photos celebrate everyday adventures, such as routes, hikes, and family outings. The occasional route description highlights dog-friendly routes and lookout points, making it easier for followers to discover new places where dogs are welcome. It’s not about fame for the sake of fame; it’s about sharing a sense of place and joy with Asturias’ animal lovers, and spreading smiles through well‑timed images that capture Kida’s spirited personality. This approach has helped Kida become a trusted source of inspiration for other dog owners in the region and beyond.
In the broader story, Kida is portrayed as a “dogfluencer” whose influence extends beyond social media. The family treats the account as a way to tell a story about companionship, exploration, and the special bond between a dog and its human family. The ongoing goal is simple: keep posting moments that celebrate life with a pet, while inviting others to enjoy the beauty of Asturias through a pet-friendly lens. The experience underlines how a beloved dog can become a lighthearted ambassador for local travel, lifestyle, and the shared joy of animal companionship, all while maintaining a grounded, authentic voice that resonates with followers and animal lovers alike.
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