Happy, grateful and proud, this is how he celebrated last February Jordi Hurtado 25 yearsKnow and win. It has been a quarter of a century since he became the face of one of the longest-running competitions on Spanish television, a show that has evolved into a recognizable brand in which Hurtado remains an indispensable element.
In a recent interview, the seasoned presenter from Barcelona reflects on the show’s impact. He says the program would not be the same without his energy and constant smile, the little tricks that help keep the audience alert during the siesta, which he jokes about with good humor. The interview credits the program, created by Barcelona-based producer Sergi Schaaf, with its enduring appeal.
Jordi Hurtado celebrates silver anniversary of ‘Know and Win’
A quarter of a century after its debut, Hurtado notes the importance of leaving a lasting impression with a show that airs every day of the year. The milestone stands out in today’s fast-paced audiovisual landscape. To mark the occasion, a tribute program will air on La 2 at 10 PM this Thursday, highlighting the flagship of the public channel.
Besides enduring 25 years, what has Know and win achieved?
Its main achievement is keeping a loyal audience while building a strong brand. Creating a permanent, recognizable television identity is challenging. When the program began, Hurtado recalls people calling it by other show names. Today, the term Know and Win is widely recognized. Contestants frequently announce their participation on social media, a sign that the program has left a clear mark. RTVE sustains a daily presence in this time slot, and that consistency has nurtured devoted viewers who look forward to the show every day.
How has he avoided boredom and stayed engaged across 25 years?
By believing in the project and continually reinventing it. The format remains open to spontaneous moments, which keeps Hurtado mentally sharp. He emphasizes the need to create and adapt, staying informed about cinema, theater, and music to keep the show fresh.
Has there ever been a moment when giving up crossed his mind?
No. The program has built a strong connection with viewers and provides professional continuity. In an industry as demanding as audiovisual journalism, those with steady opportunities are fortunate, and Hurtado looks forward to renewed contracts as part of the ongoing success. He believes that effort and vigilance have carried the show for years.
What does the title Awesome signify for the contestants who stay longest on the show?
The title is earned by contestants who demonstrate broad knowledge and curiosity. They come from diverse fields and tackle questions spanning literature, art, science, and culture. Winning the top category requires a wide cultural horizon and the ability to stay engaged with different topics year after year.
Would Know and Win be the same without Hurtado?
Probably not. His presence has become intrinsically linked to the program’s identity. After many years, his personal touch remains a defining feature. It feels as if another show would exist, yet Know and Win has evolved into something that might outlive its original cast.
With retirement on the horizon, does the idea come up often?
Not really. Health and enthusiasm play bigger roles. Hurtado prefers to keep working, enjoying the craft and the audience’s connection, rather than stepping away. The idea of retirement simply doesn’t fit with his current passion.
How does he respond to jokes about his youthful appearance?
With humor. There are moments of discomfort, yet most of the banter is seen as a tribute to the program and its longevity. He enjoys funny memes and appreciates the creativity behind them, often joining in the laughter himself.
Is a smile his defining feature?
It serves as a form of connection, especially in the late afternoon when the audience settles in for the next segment. The smile, along with a warm presence, helps welcome viewers into their homes and keeps the energy alive as the show transitions to the next documentary block.