Industrialized construction stands out as a practical, greener path in modern building. It trims waste, conserves resources, and delivers consistent quality with shorter schedules. This approach fits the realities of a world where many people work remotely, with roughly 35% of remote workers already aware of this option. Builders across North America are increasingly turning to modular components and optimized production to deliver durable, energy‑efficient homes quickly and cost‑effectively.
A Saint-Gobain 2024 Home Barometer shows growing interest in industrialized construction among younger buyers beyond traditional markets. The model blends technology, automation, and design optimization in the creation of building components, meeting expectations for innovative, high‑quality and environmentally friendly homes for the next generation. In North American markets, buyers who value resilience and sustainable living are moving toward these solutions.
Industrialized construction addresses evolving needs. It responds to rising demand for faster delivery, reduced site disruption, easier maintenance, and reliable performance across climate zones, enabling developers to meet tight schedules without compromising on quality.
In Spain, awareness remains limited, with about 6% of the population having deep knowledge of this approach. Yet the under‑30 crowd stands out as the most informed and engaged, driving the early momentum of this trend. Around seven in ten Spaniards see real value in homes built through modular methods. This landscape hints at a broader, long‑term shift in consumer expectations that is quietly crossing borders, as North American developers experiment with modular design and value‑driven features to meet demand for affordability and sustainability.
Against this backdrop, the younger generations look for homes that are sustainable, affordable, and flexible. Saint‑Gobain backs these goals with solutions that boost comfort and well‑being at home while limiting environmental impact, a stance that resonates across markets and climates.
About Saint-Gobain
Saint-Gobain is a global leader in lightweight, sustainable construction. It designs, manufactures and distributes high‑performance materials and solutions for the construction, mobility and industrial markets. Its broad portfolio supports the rehabilitation of public and private buildings for sustainable construction and the decarbonization of construction and industry, developed through ongoing innovation, delivering sustainability alongside high performance. This aligns with the Group’s mission: Making the World a Better Home.
- 47.9 billion euro turnover in 2023
- More than 168,000 employees in 76 countries
- Commitment to carbon neutrality by 2050