The term of American origin traces back to the forties of the last century, with a contemporary presence that first emerges in the late nineties. The style balances carefree clothing with a meticulous approach, pairing glasses that nod to pasta aesthetics, plaid shirts, tight trousers, and accessories like handkerchiefs or scarves and hats through the seasons. A beret often crowns the look, and above all, a harmonious bun paired with a long, thick beard marks a distinctive identity—comfortable yet alternative, rooted in a gritty, petty-bourgeois sensibility that some describe as a lumberjack vibe adapted for modernity.
In certain cities this subculture never reached the same level of prominence as elsewhere. Yet it did not exist in isolation; it coexisted, interacted with, and possibly influenced its own trends, much like cross-pollination seen between various media and personal style. As the decade waned, the subculture appeared to contract, but its legacy remained visible in what followers inherited, especially the beard as a defining feature. Facial hair continued to command attention, a point underscored by advocates who credit hipster fashion with leaving a lasting mark. A renowned barber in the city center notes this influence, observing a shift toward shorter, more relaxed beards while recognizing that very thick beards require careful maintenance. Córdoba, in this view, remains a classic city with its own timeless charm.
Juanma arrives at La Barbería de Gorbano from the Sierra via Fray Luis de Granada, satisfied with the treatment and service. Having once kept a clean-shaven look with hair swept back, he has progressively embraced a fuller beard as he matures. This shift mirrors a broader change in how men approach their personal image in light of evolving fashion trends.
Not every man adopts the same path. Studio 35 notes a growing trend among young clients who grow mustaches in a Camilo-style upward arc. Zakaria Dekdouk, a barber in Huerta de la Reina, often greets young clients, many of whom are eager for their beards to take shape. Around ten regulars visit daily to refine their facial hair. The most common style features a gradient, a lateral slope, and a pointed beard. The emphasis on beard care has become visible over the past decade and a half, with a flourishing market for oils, beard soaps, and a variety of grooming products. Clients also experiment with color to create a more intense appearance, a trend Zakaria has observed in his practice.
David, thirty-five, is among those who visit Zakaria to maintain a beard, a routine he has followed since his teens. The barber shop serves as a place of comfort rather than mere grooming, and he notices greater diversity around him, though some days reveal that not everyone has the same amount of facial hair.
Angel Whitelead, at Fire Barbers on Doctor Fleming, tends to a broad clientele, with a majority of younger patrons who invest more effort into their beards today than in the past.
The barber notes that the hipster aesthetic may be considered dated by some, yet its influence persists in the industry. The emphasis has shifted toward finer details and the full range of grooming offerings rather than a single gradient. Daily beard care has become less common among the oldest clients and more of a curiosity to new generations. A visible generation gap appears, with some older patrons favoring a clean-shaven look while younger clients explore complex textures and styles.
The term of American origin traces back to the forties of the last century, with a contemporary presence that first emerges in the late nineties. The style balances carefree clothing with a meticulous approach, pairing glasses that nod to pasta aesthetics, plaid shirts, tight trousers, and accessories like handkerchiefs or scarves and hats through the seasons. A beret often crowns the look, and above all, a harmonious bun paired with a long, thick beard marks a distinctive identity—comfortable yet alternative, rooted in a gritty, petty-bourgeois sensibility that some describe as a lumberjack vibe adapted for modernity.
In certain cities this subculture never reached the same level of prominence as elsewhere. Yet it did not exist in isolation; it coexisted, interacted with, and possibly influenced its own trends, much like cross-pollination seen between various media and personal style. As the decade waned, the subculture appeared to contract, but its legacy remained visible in what followers inherited, especially the beard as a defining feature. Facial hair continued to command attention, a point underscored by advocates who credit hipster fashion with leaving a lasting mark. A renowned barber in the city center notes this influence, observing a shift toward shorter, more relaxed beards while recognizing that very thick beards require careful maintenance. Córdoba, in this view, remains a classic city with its own timeless charm.
Juanma arrives at La Barbería de Gorbano from the Sierra via Fray Luis de Granada, satisfied with the treatment and service. Having once kept a clean-shaven look with hair swept back, he has progressively embraced a fuller beard as he matures. This shift mirrors a broader change in how men approach their personal image in light of evolving fashion trends.
Not every man adopts the same path. Studio 35 notes a growing trend among young clients who grow mustaches in a Camilo-style upward arc. Zakaria Dekdouk, a barber in Huerta de la Reina, often greets young clients, many of whom are eager for their beards to take shape. Around ten regulars visit daily to refine their facial hair. The most common style features a gradient, a lateral slope, and a pointed beard. The emphasis on beard care has become visible over the past decade and a half, with a flourishing market for oils, beard soaps, and a variety of grooming products. Clients also experiment with color to create a more intense appearance, a trend Zakaria has observed in his practice.
David, thirty-five, is among those who visit Zakaria to maintain a beard, a routine he has followed since his teens. The barber shop serves as a place of comfort rather than mere grooming, and he notices greater diversity around him, though some days reveal that not everyone has the same amount of facial hair.
Angel Whitelead, at Fire Barbers on Doctor Fleming, tends to a broad clientele, with a majority of younger patrons who invest more effort into their beards today than in the past.
The barber notes that the hipster aesthetic may be considered dated by some, yet its influence persists in the industry. The emphasis has shifted toward finer details and the full range of grooming offerings rather than a single gradient. Daily beard care has become less common among the oldest clients and more of a curiosity to new generations. A visible generation gap appears, with some older patrons favoring a clean-shaven look while younger clients explore complex textures and styles.