Born in Barcelona in 1978, Marián Garriga travels as a core part of her executive role, moving between continents with ease. Airports and rail hubs feel like a second home as she guides Genea Biomedx from its base in Valencia, a company that is pioneering the digital shift for fertility clinics and recently expanded with a new office in the Paterna technology park near the city. This Australian-owned enterprise is backed by international investors and is known for transforming patient experiences through technology.
Garriga’s fascination with global business began early. At 15 she moved to the United States to finish high school, where she developed the belief that business is inherently global. She earned a degree in Business Administration from Pompeu Fabra University in Barcelona, then pursued a Master’s in Marketing Management at London Metropolitan University. Later, she completed Esade’s Leadership executive program and a postgraduate in social media strategy at IESE. Her first role after graduation was with Danone in the beverages division, yet she always sought an international horizon, a plan she described while riding a high-speed train between Madrid and Valencia.
In London she earned a COPCA grant, which funded a chance to work at Freixenet in the United Kingdom, advancing through multiple departments. The marketing division stood out as her favorite. “Back then the internet was just taking off, and I had the chance to build an e-commerce site for selling Spanish wines. I was captivated by the digital world,” she recalls from those early days.
Digital Transformation
The center of Garriga’s career is digital transformation and enhancing customer experience. “One day Hewlett-Packard knocked on my door with a project I could not refuse. I paused my personal plans to join a large company and help build a CRM program for a global division,” she reflects, describing a defining moment in her path.
Garriga is married and a mother of three — Greta (11), Mateo (8), and Nicolás (8) — who remains deeply engaged in entrepreneurship and lifelong learning across diverse sectors. Her approach blends insights from wine industry marketing with broader business trends. She notes that Spain produces excellent wines, but France and Italy have long led in marketing. “It was a period of change inside Spanish bodegas, with leadership shifting to new generations and business schools welcoming fresh talent. Marketing departments in those firms were still developing. After my stint with Freixenet in the UK, I realized I could function as an external marketing department for multiple small and medium-sized enterprises,” she explains, recounting the evolving landscape she navigated.
In 2018 she joined the Valencian Institute of Infertility. “When IVI pursued me and I learned that IVIRMA Global had identified my profile, I felt the fit was perfect: global consumer marketing leadership learned at Massimo Dutti paired with a compelling space in fertility clinics. I view assisted reproductive technology clinics as flagship stores where the product and patient experience drive the brand,” she shares from her current role.
Entrepreneurial Outlook
Today Garriga leads Genea Biomedx in an industry experiencing rapid change. She highlights three major trends shaping global reproductive medicine: rising demand (roughly one in six couples may seek fertility services), a shortage of qualified professionals, and consolidation as large groups attract capital investment. Genea Biomedx enjoys strong brand recognition within the sector, though it remains a relatively small company. “This year we are growing around 50 percent year over year, but the ambition is to accelerate that growth,” she notes.
Despite a demanding schedule, Garriga values family time, outdoor activities, and downtime in the Cerdaña region of the Catalan Pyrenees, where she hikes and scales mountains. She has completed both the New York and Valencia marathons and enjoys biographies and management books. Looking ahead, she aims to balance frequent global travel with ongoing expansion, pursuing new markets such as China and the United States, while guiding Genea Biomedx through a phase of international growth and diversification. These insights come from company profiles and leadership materials attributed to Genea Biomedx, offered in an overview of her professional journey.