This plan from the French government outlines a clear path to organize influencer activity, establishing defined rights and duties to protect intellectual property and shield followers as consumers. The goal is to provide a stable framework where creators can operate with confidence while audiences stay safeguarded, ensuring the sector grows with accountability and trust.
The Ministry of Economy and Finance will convene a gathering this Sunday to lay out the regulation’s structure and invite public input. A nationwide consultation will run through January 31, inviting voices from creators, brands, platforms, and other industry participants. The effort seeks practical insights that can steer future rules and foster collaborative dialogue across the ecosystem.
Central to the plan is a formal legal definition of the influencer as a content creator and of the agents who assist them. Alongside clarifying rights and duties, the proposal calls for written contracts and a set of obligations binding creators to brands or agencies they work with. This legal clarity is designed to reduce misunderstandings, protect both sides, and encourage transparent collaborations.
A second focus area centers on intellectual property, aiming to build and maintain a professional information hub for the sector. This resource would offer guidance on copyright, licensing, and the protection of original work created by influencers and their partners, helping creators safeguard their ideas while navigating licensing, fair use, and attribution.
On consumer protection, the proposal seeks to reinforce the responsibilities of digital platforms and publish a best-practices guide. A dedicated web page for content creators would provide practical advice on transparency, disclosure, and ethical sponsorship arrangements, ensuring followers receive clear, honest information about partnerships.
Regarding sector management, the plan envisages boosting brand awareness and supporting the formation of a professional federation representing influencer stakeholders. This federation would work to standardize practices, share resources, and promote ethics and accountability across the industry, creating a unified voice for responsible growth.
In parallel with the public consultation, the Ministry of Economy and Finance and eight expert groups composed of professionals from diverse backgrounds will examine four major issues in January and February. The objective is to implement fair and balanced measures that protect creativity while honoring consumer rights, maintaining a healthy and vibrant influencer ecosystem.
Bruno Le Maire, the minister guiding the initiative, emphasized that roughly 150,000 creators in France contribute to cultural and economic vitality when clear, well-defined rules are in place. The emphasis is on enabling growth without imposing excessive obligations that could hamper creative activity.
The overall direction highlights influencer activity as an opportunity for personal and professional development. The government intends to provide practical guidance and sustained support for creators, helping them navigate obligations without stifling innovation or loading the industry with unnecessary burdens. The aim is a balanced environment where creativity thrives alongside strong consumer protections.