Reports from Life, citing the Telegram channel Shot, describe a troubling trend on the Wildberries marketplace: buyers posting photos of cuts and blood in product reviews. This surge in graphic content drew sharp complaints from other users who felt uncomfortable and concerned about young viewers seeing such material.
The platform’s age rating for its mobile application is 12+, which means underage users could encounter these images. Critics of Wildberries argued that the visible gore in reviews should be moderated to protect minors, urging timely action from the marketplace to curb content that can be disturbing or inappropriate for younger audiences.
According to Shot, there was little to no response from Wildberries to users who requested the removal of these graphic reviews. In response, enraged community members reached out to a public oversight group, FPBK. The organization, led by Vitaly Borodin, then contacted the prosecutor’s office, pressing for an order that would compel the marketplace to remove content deemed potentially harmful to the mental well-being of young people.
Earlier analyses by Wildberries Market Papa highlighted a broader concern: there are insufficient chat spaces within marketplaces for users to connect and discuss products, share experiences, and seek guidance in a moderated, safe environment. This gap can leave shoppers with fewer reliable avenues to contextualize reviews and separate genuine product concerns from alarming or inappropriate user-generated content, especially when minors might be watching. Contemporary e-commerce platforms increasingly face pressure to protect younger audiences while maintaining open, democratic spaces for consumer feedback. The situation on Wildberries illustrates how content moderation, age-appropriate safeguards, and responsive customer service collectively shape the perceived safety and trustworthiness of online marketplaces, particularly in markets where parental controls and platform policies may vary. Critics advocate for clear community guidelines, more robust reporting tools, and faster moderation cycles to reduce exposure to distressing material in reviews, without stifling legitimate user feedback or product discussions. In the broader context of online shopping in North America, these issues align with ongoing conversations about digital safety, platform accountability, and the balancing act between freedom of expression and the protection of vulnerable users from harmful content. Attribution: Life reporting with reference to the Telegram channel Shot, public commentary from FPBK and Vitaly Borodin, and prior market analytics from Wildberries Market Papa.