In a recent campaign document, a political party criticized an advertisement that allegedly depicted women in derogatory and sexist terms. The memo argued that the use of the female body as a pretext, coupled with promoting the hiring of women for events on Ibiza’s shores, constitutes a harmful portrayal that reduces women to objects of consumption. The party confirmed that it has forwarded the complaint to the Ibiza Town Hall and to the Government of the Balearic Islands, requesting immediate withdrawal of the campaign and appropriate sanctions against the responsible company.
The material describes Ibiza’s streets as hosting an offer for “party girls for hire,” with a link to a site showcasing a catalogue of “models” available to accompany parties on boats or in private villas. It notes that the website lacks essential legal details, such as the full name of the business, contact information (address, email, telephone), tax identification, and registration in the trade registry.
The PSOE candidate for Congress said: “We are also pressing the People’s Party to acknowledge this issue, because action rarely comes from solo effort; it is only when socialists raise their voice that campaigns like this are condemned as unacceptable and humiliating for women.”
He added that political representatives bear responsibility for countering all forms of harassment, discrimination, and gender-based violence. The use of women’s images as consumer objects linked to events or partying reinforces the notion that women exist primarily as sexualized figures, thereby perpetuating gender inequality. The note pointed out concerns about the dissemination of such announcements in Turkey and the reach of public messaging, especially among children and adolescents. It urged society and its leaders to promote an egalitarian and respectful image of women in all advertising contexts.
Institutional efforts toward equality
Instances like these underscore the need for ongoing work toward equality, according to the PSOE’s Congressional candidate. He emphasized that attempts to patch over discrimination with superficial measures are counterproductive and that there must be sustained oversight of provincial equality initiatives. He also expressed concern over decisions at the regional level that could influence equality policies.
The candidate warned about the threat posed by political groups that resist efforts to combat discrimination and violence against women. He stressed that the nation cannot afford to retreat on equality policies and reiterated a commitment to promoting equal opportunities for all genders. The broader aim is to foster a fair, inclusive society where stereotypes are challenged and every person can develop fully, regardless of gender.