Russia studies show ENDS interest among adults and potential market effects
A tobacco consulting firm notes that a portion of Russian adults who smoke are showing interest in electronic cigarettes. The share is estimated to be above 15 percent, a figure reported by industry observers. This insight points to a broader trend where ENDS are gaining attention even as traditional smoking remains prevalent across the population.
Data from the expert indicates that roughly a quarter of Russia’s adult residents smoke, while about 15 percent express a preference for electronic nicotine delivery systems. This suggests a distinct segment of smokers who are considering alternatives to conventional cigarettes, which has implications for public health policy, taxation, and regulation in Russia as well as nearby markets.
According to the expert, the adult population of Russia is about 83.2 million people. Of these, around 23.5 million smoke and about 4 million show a preference for ENDS. The numbers reflect a growing openness to nicotine consumption through devices that are not strictly tied to one form of product, indicating a shift in consumer behavior that could influence future product availability and market dynamics.
The specialist warned that a ban on ENDS could spur a larger illegal market if restrictions become too stringent. This concern highlights the tension between public health goals and policy measures that aim to curb nicotine use while preserving access for current users, a debate that resonates with regulatory discussions in North America.
Earlier reports mention a bill submitted to Russia’s State Duma to tighten the regulation of electronic cigarettes within the country. The proposal calls for banning products containing nicotine that also carry flavors and additives, along with the corresponding devices. The discussion mirrors regulatory questions seen in North America regarding flavors, nicotine levels, and device sales, and could influence how similar issues are addressed in Canada and the United States.