The summer countdown continues with an ongoing celebration titled After Summer. Ron Barceló is organizing this event from now through September 21, inviting up to 500 guests to Jowke, a stunning oasis beach club located south of Madrid. Through an interactive campaign, the brand asked thousands of young Spaniards to name their favorite summer song. Out of almost 20,000 responses, the competition was intense. The top spot went to Baby Hello by Rauw Alejandro and Bizarrap and Colombia by Quevedo, each earning 31 percent of the votes in a tied finish. Close behind, Sand and Salt by the trio Omer Montes, Saiko, and Tunvao drew about 20 percent of the votes, summoning memories of beach moments, afternoons, and sunsets. A notable third contender was Session 56, a collaboration featuring Rashid and Rauw Alejandro, which received 18 percent of support.
Among the favorite songs of Spanish entertainers, Lala, Colombia, and Cocoloco are named for the summer of 2023
Ron Barceló also posed the same question to a VIP guest list, comprising more than 50 participants including Anabel Pantoja, Michenlo, Marta Riumbau, Claudia Martínez, and Telmo Trenado. Their recurring choices echoed the broader poll: Lala by Myke Towers, with its infectious rhythm and lyrics, secured a leading position in the search for a summer anthem. Colombia, the Canarian artist Quevedo’s vibrant track, impressed not only young listeners but also VIP attendees. Finally, COCO LOCO stood out as a lively musical cocktail that perfectly captures the summer vibe.
Stay tuned for an invitation to El After del Verano
Only 500 lucky guests will take part in the most enjoyable After Summer, a plan that rewards those who commit to all activities and embrace Live Now as a motto. A contest offered four tickets, allowing the winners to share the experience with three friends. Invitations will be distributed through elafterdelverano.com and remain open until September 12.
Participants must demonstrate, with a simple verification method, that they truly know the taste of summer. Beyond the official site, social networks including Instagram will continue to play a role in inviting more guests in the coming weeks.
The brand will stage the next gathering on September 21, presenting El After del Verano as an experimental celebration for 500 attendees at the Jowke oasis beach club in Alcorcón. The grand after party is designed for those who love the scene and want the energy to last all night.
In the days ahead, Ron Barceló will share more details about the experience and reveal the list of VIP guests who will join the celebration of the year’s biggest party.
What does El After Summer include?
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Participation for four people at the event.
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Round-trip transportation from the venue to a central Madrid location.
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Dinner and beverages are provided.