EFKO, a Russian food producer, conducted a sociological survey with 1,278 residents living in major Russian cities. The findings show a clear trend: 65 percent of Russians are actively seeking to reduce sugar intake. Respondents attributed their dietary changes to a desire to strengthen immunity and boost energy levels, with insights shared by the company’s press service to socialbites.ca.
Among the participants, about one in five has already given up sweetened tea or coffee, and roughly 9 percent have removed sugar from their daily diet entirely. A further 17 percent are consciously limiting foods high in sugar, while 9 percent report struggling with willpower to cut sugar consumption despite the intention to do so.
The central motivation behind adopting a healthier lifestyle centers on immune support and increased vitality. Beyond sugar management, Russians report engaging in fitness activities (58 percent), organizing fasting days (25 percent), and trying intuitive eating (24 percent). Intuitive eating emphasizes listening to true hunger cues and stopping when fullness is reached, with food choices tailored to individual needs and preferences.
Additionally, about 10 percent of respondents are aiming to reduce meat intake, and fewer than 5 percent currently practice intermittent fasting. Intermittent fasting is described as a deliberate eating window that governs when food is consumed, rather than what is eaten, according to participants.
When assessing the healthiest foods, survey respondents prioritized fruits (34 percent), vegetables (28 percent), and protein-rich products (20 percent). The study also revealed spending patterns: a majority of respondents allocate between 5,000 and 15,000 rubles per month to groceries, while roughly a quarter spend 15,000 to 30,000 rubles per person for food purchases. These figures provide a practical snapshot of the budgeting choices accompanying dietary shifts in urban Russia.
Overall, the survey highlights a growing emphasis on immune health, energy management, and personalized nutrition as Russians pursue a balanced and more mindful approach to eating. The data, shared by EFKO’s press service, offer a window into how urban populations are rethinking sugar, meat consumption, and lifestyle habits in the context of modern wellness goals.