Dormitienda, a company specializing in sleep systems, announced a strategic gathering scheduled for December 3, reflecting its renewed focus on values and sustainability across all scales of operation. The national congress event, held after a three-year pause for health reasons, brought together close to 200 participants to reaffirm Dormitienda’s commitment to responsible practices from production to sales, with an emphasis on the circular economy and environmental stewardship that touches every link in its value chain.
The gathering took place at Hotel Las Arenas in Valencia, where the company’s CEO outlined a clear vision: sustainability is not a short-term goal but a core corporate DNA permeating every stage of the business. The leadership highlighted ongoing efforts to reduce the environmental footprint while maintaining the high standards customers expect. The message underscored that a sustainable approach is inseparable from innovation and quality, and that every employee plays a part in embedding these principles into daily routines, decisions, and interactions with partners and consumers alike.
As part of its ongoing commitment to responsible materials management, Dormitienda has continued to tackle the challenge of recycling within the bed manufacturing sector. The company has pursued tangible solutions, leveraging recycled materials to address the complexities of components used in sleep systems. By transforming plastic into high-strength fibers, the Valencian firm has demonstrated progress in reusing plastic waste, reporting the reuse of more than 80,000 bottles in the creation of eco-friendly bedding products. Additionally, the company announced plans for a recycled and recyclable viscoelastic rest system, aligning product design with long-term sustainability goals. Each bed sold is presented as a symbol of environmental action, with initiatives framed around measurable outcomes like planting trees as a proxy for environmental restoration and community impact.
Looking ahead, Dormitienda outlined strategic action lines for the coming year aimed at a substantial emissions reduction and waste minimization. The plan calls for a 60 percent drop in emissions through the shift toward 100 percent recycled cores in new rest-system models, supporting a zero-waste philosophy. This approach helps prevent waste from reaching landfills and reinforces the company’s evolution toward a circular economy model, even as the business expands to new markets across the country. The initiatives are designed to maintain product integrity while delivering ecological benefits that resonate with a growing base of environmentally conscious consumers.
In 2022, the company expanded its footprint across several autonomous communities, adding ten new outlets and widening its presence in Andalusia, the Region of Murcia, Madrid, and Aragon. Dormitienda also marked a notable market entry into Catalonia with its largest operation to date in the city of Reus. This expansion reflects the company’s broader strategy to make sustainable sleep solutions accessible to diverse communities while maintaining strict environmental standards across diverse regulatory landscapes and supply chains.
During the event, the leadership team presented forthcoming product innovations for 2023 and highlighted how ongoing technological advances will shape offering quality sleep in a health-conscious manner. The innovations were framed as being validated by professional experts within the sleep health field, underscoring a commitment to evidence-based improvements that support both rest and overall well-being. The presentation emphasized how technology and sustainability converge in product design to deliver durable, health-supporting sleep systems for customers, reinforcing the company’s mission to foster healthier lifestyles through responsible manufacturing and ethical business practices.”