Conforama, a leading name in home furnishings and decor, has inaugurated a new flagship facility in Elche. The opening ceremony was attended by the city’s mayor, Pablo Ruz, alongside key company leaders, including David Almeida, the group’s chief executive, and the firm’s commercial manager, Julio Moreno, together with Víctor Múñiz, who oversees the new store. The event also drew several members of Conforama’s executive committee, highlighting the significance of the milestone. The store sits in Elche’s newly developed commercial district, Parque Comercial El Sauce, at 31 Avenida de Crevillent. (Conforama press release)
Spanning a commercial footprint of 3,640 square meters and a warehouse area of 1,148 square meters, Elche becomes the first location to showcase this refreshed store concept, which centers on a superior shopping experience and smarter purchasing. (Conforama press release)
The layout rethinks how products are presented, guiding visitors through themed environments that mirror different home settings. The aim is to tailor the shopping journey to the preferences and needs of each customer while delivering professional, personalized service and close attention. (Conforama press release)
The Elche site operates Monday through Saturday from 10:00 to 22:00 and employs 35 staff members. The recruitment was conducted in collaboration with the local employment service, reinforcing Conforama’s commitment to local wealth creation and job growth in the region. (Conforama press release)
In commenting on the opening, Pablo Ruz, the mayor of Elche, highlighted that Conforama’s arrival supports local employment, strengthens the commercial fabric, and contributes to broader prosperity. He noted that such investments offer greater opportunity, growth, and prosperity for residents and that the city welcomes this new retail footprint. (Conforama press release)
The Elche flagship promises an expansive, multi-product assortment across sofas, cushions, kitchens, living rooms, offices, garden furniture, and decorative items, featuring thousands of SKUs available in-store and online. (Conforama press release)
David Almeida, the CEO, stressed Conforama’s pledge to deliver outstanding value, distinctive choices, and proximity to customers. The brand aims to guide buyers through a smooth purchasing process, ensuring they find the home they want with attentive, personalized support. (Conforama press release)
Special services appear in Elche, including ConfoDesign for custom sofas and bespoke furniture such as wardrobes and teen rooms, and ConfoKitchen for high-quality made-to-measure kitchens. The company also provides expert assembly and installation support, complemented by Click and Get and financing options. (Conforama press release)
Víctor Múñiz, the store manager, stated that the Elche opening marks another step in the company’s growth, noting a strategic location that guarantees a premier shopping experience for locals and visitors from nearby towns. He emphasized the wide, exclusive product range and the professional, personalized guidance available, along with convenient delivery, assembly, and financing services. (Conforama press release)
The address remains Avenida de Crevillent 31 in Elche, within Parque Comercial El Sauce, underscoring the retailer’s intention to be part of a thriving shopping district. (Conforama press release)
Conforama Elche becomes the fourth Conforama location in the Alicante province and the eighth in the Valencian Community. The brand already operates stores in Alicante city, Finestrat, and La Zenia (Orihuela), and previously opened in Burjassot (Valencia) in 1992. The company also maintains a presence in Alfafar, Castellón, and Sagunto and runs a logistics center exceeding 60,000 square meters in Llíria, which opened in 2020. With 58 stores across the Iberian Peninsula—46 in Spain and 12 in Portugal—additional expansion was planned with the anticipated opening of a new outlet in Santiago de Compostela on 1 August. (Conforama press release)