Apple and Google Lead as World’s Most Valuable Brands, Displacing Amazon
In a yearly ranking of the world
0000s top 100 brands, the tech titans Apple and Google have overtaken Amazon to claim the two highest spots in value. The insights come from Kantar, a leading global data, insight, and consulting firm that publishes its seventeenth annual list with fresh valuations and shifts across the brand landscape. Apple has surged ahead, increasing its brand value by more than half compared with the previous year, reaching 947,062 million dollars while continuing to set the pace for consumer technology brands on a global stage. Google also climbed by one position after a remarkable 79 percent jump in brand value, reaching 819,573 million dollars in this yeara0s assessment. Amazon, which led the ranking last year, slipped two places despite a 3 percent rise in its brand value to 705,646 million dollars, underscoring how shifts in consumer behavior and market dynamics continue to influence corporate branding on a worldwide scale.
Within the ranking that spotlights global brands from all sectors, Zara stands out as the lone Spanish company among the hundred most valuable brands. The flagship label of the Inditex group maintains its position at 83, with a strong year that saw its brand value rise to 25,400 million dollars. The increase reflects steady demand in fashion retail and the branda0s continued resonance with consumers across major markets.
Rounding out the top tier are Microsoft at number 4, McDonalda0s at 6, Visa at 7, and Facebook at 8, with Chinese brands Tencent at 5 and Alibaba at 9 joining the high ranks. Louis Vuitton, a French luxury powerhouse, secures the tenth spot as the first European brand in the list. Overall, the study notes a resilient global brand market despite continued economic uncertainties, with the total value of the world’0as top 100 brands rising by 23 percent to reach about 8.7 trillion dollars across the year, or roughly 8.4 trillion euros. More than a third of brands improved their standing year over year, a reflection of the United Statesa0dominance in the roster where American companies remain prominent players. Notably, Teslaa0s breakout moves, rising from the 47th position to 29th, illustrate how the company benefited from the expanding global electric vehicle market and the growing consumer interest in sustainable transportation.