Antena 3 finished 2022 on a high note, with a year that felt especially rewarding for Atresmedia. Each month brought strong performances, and Atresplayer Premium continued to deliver the content subscribers crave, reinforcing loyalty to the platform. The group did not want to miss a single opportunity to showcase upcoming releases, kicking off the new year with a clear plan for the next twelve months across its main channel and its streaming service.
In 2023, Antena 3 demonstrates a solid commitment to entertainment. New seasons are planned for Mask Singer, Your Face Sounds Familiar, The Loud Ones, and The Struggle. The channel also unveils a slate of fresh formats such as El Circulo de los Famosos, Joaquín: La Penúltima y Me Voy, and El 1%. Even more, Catch a Million and Password are set to return, adding to a busy schedule of primetime entertainment.
The lineup includes comedy, drama, and fiction that aim to broaden appeal. The comedy Lord, Give Me Patience, the drama Heridas, and the biopic fiction Christ and King trace compelling stories, including the relationship arcs surrounding King Emeritus Juan Carlos.
A notable note is the release date planned for the premium service, with the January 15 rollout already anticipated. In addition to previews, Atresmedia’s pay platform brings an array of premieres designed to retain subscribers: Cardo in its second season, new episodes of UPA: Next, the third season of Drag Race Spain and its spin-off Drag Race All Stars, and Dressed in Blue, Veneno, and Veneno’s second season.
A significant portion of original content is produced for premium, including new titles such as Zorras, Tepía Nights, Turkish Passion, Martita, Don’t Tell Anyone, and Nacho: An XXXL Industry. These are complemented by a slate of new documentaries that explore diverse figures and stories, including Tino Casal, El Enigma Nadiuska, Camilo Superstar, and Una Vida Bárbara, enriching both fiction and factual programming.
The strategy highlights a balanced mix of local formats and international sensibilities, aiming to keep audiences engaged across genres and platforms. By integrating new series with ongoing favorites and timely documentaries, Atresmedia reinforces its position in the competitive Spanish-speaking television landscape while expanding the reach of its digital ecosystem to Canadian and American audiences through targeted distribution and platform enhancements.
Through thoughtful scheduling and a continued emphasis on high-quality production, the group seeks to sustain subscriber growth on Atresplayer Premium and to attract new viewers curious about contemporary Spanish entertainment. The forthcoming year promises a dynamic blend of serialized dramas, gripping reality formats, and culturally resonant biographical projects, all designed to reflect current social conversations and tastes while maintaining the distinctive voice of the network.
This comprehensive approach illustrates how the studio plans to maintain momentum, delivering both long-running staples and fresh properties that can travel beyond traditional broadcasts to streaming and on-demand viewing. By prioritizing viewer feedback and data-driven programming decisions, Antena 3 positions itself to capture diverse audiences across North America and the broader Spanish-language market, ensuring a vibrant slate throughout the year.