Amazon Online Spain stands as the Amazon group’s advertising arm in Spain, serving third-party advertisers and other registered companies within the group. In 2022, the entity reported a damage figure of 18 million euros, a marked contrast to the 1.69 million euros registered in 2021, signaling a challenging year that triggered strategic responses. These figures emerged from accounts filed with the Trade Registry and accessed by Europa Press via Infoempresa, which indicate the business faced a significant year-over-year shift in financial dynamics.
According to the registry records, the company’s revenue rose by 18% in 2022 compared with the prior year, reaching a turnover of 421 euros. While this number appears modest in isolation, it reflects the constrained accounting context in which the subsidiary operates, where revenue streams are tightly linked to advertising activity within the broader Amazon ecosystem. In the Spanish market, income was reported at approximately 419.6 million euros, representing 99.65% of the total, with an 18.2% year-over-year increase. The portion of revenue generated from activities outside Spain accounted for 34.3% of the total, underscoring the company’s cross-border advertising footprint and international client base.
Operational profitability showed resilience despite the broader losses, with EBITDA rising by 18% year over year to 5.2 million euros. Tax expenses were recorded at 18.85 million euros, reflecting the company’s tax obligations linked to profitability and the scale of its advertising operations within Spain and beyond. The financial statements also reveal that at the close of 2022, the company held negative working capital of over 3.8 million euros, contrasting with positive working capital of 10.2 million euros reported in 2021. This shift points to liquidity pressures that required decisive action from management to stabilize the balance sheet and preserve ongoing operations.
In response to these liquidity and equity concerns, leadership at Amazon Online Spain implemented a capital optimization plan designed to restore financial balance. A notable component of this plan was a capital increase of 16 million euros approved on March 22 of the current year, aimed at shoring up equity and ensuring the continuity of activities across the unit. This move reflects a proactive governance approach to secure the company’s ability to serve clients and partners within the competitive online advertising landscape.
The overarching objective for the company’s management is to restore financial health while continuing to deliver reliable advertising services to its clients. By strengthening the equity position and stabilizing liquidity, the entity seeks to maintain service quality, support ongoing campaigns for advertisers, and align its strategic priorities with the broader goals of the Amazon group in Europe. This focus on financial resilience is expected to underpin sustained growth in the Spanish market and contribute to the group’s cross-border advertising ecosystem, where performance metrics and client satisfaction remain central to long-term success. The information reflects what was reported in the year-end accounts and subsequent equity actions, with the explicit aim of maintaining operational continuity and fiscal soundness for the business going forward. (Source: Trade Registry data accessed via Infoempresa and reported by Europa Press.)