Alberto Chicote, a name synonymous with televised kitchen challenges, quietly helped unlock the potential of several restaurants he visited. His on-screen presence in Nightmare in the Kitchen is widely credited with accelerating success for those establishments that embraced his advice. In a few years following the show’s sixth season, a restaurant backed by the chef began planning a broader presence in Spain, earning strong praise from patrons who valued its menu and service.
The Nazarí teahouse in Melilla became a notable case study after a 2017 delivery feature. By embracing Chicote’s guidance and recommendations, the teahouse evolved into a magnetic destination for gastronomic enthusiasts exploring the city. The venture even expanded into wine production, releasing a label called The Last King that captured attention beyond the dining room and into the regional wine scene.
Over time, the business has grown more ambitious. As the owner shared in interviews, plans are underway to open additional locations in other Spanish cities and to explore international opportunities following a high-profile initial inquiry from a prominent builder. The strategy includes franchising the Nazarí concept for expansion into Granada, Madrid, Seville, and Malaga, a move that aims to maintain the teahouse’s distinctive character while broadening its footprint. The manager stressed the importance of careful partners and sustainable growth as the brand scales across new markets.