Ola Nowak, a style influencer with a following of about 1.7 million on Instagram, highlights a look from Tony Bonet’s latest collection. Invited by the International Influencer Awards, a wave of half-face influencers visited this weekend, turning a Sunday afternoon into a makeshift showroom and pop-up shop. Atzaró emerged as a planned stop by the organizers. While Nowak kept a private profile a few hours later, the moment underscored how Adlib fashion resonates with influential audiences. Gracy Villarreal, with roughly 624,000 followers, focused on espardenyes and jewelry as guests wandered the counters of the shop. Attendees included seven Ibiza-based designers such as K de Köse-Kose, Elisa Pomar, S72Hat, Ivanna Mestres, Espardenyes Torres, Estrivancus, Ibiza Stones, and the renowned Tony Bonet. A ring shown by Marta Pombo, whose follower count sits around 618,000, sparked chatter among attendees, though tagging designers or Adlib was avoided. In the social stream, a sense of drama lingered as outfits and accessories were showcased, and the event’s vibe pressed on with confident displays and conversations. [citation]
Not every influencer chose to be front and center. Some enjoyed rest after a vibrant Saturday, while others preferred the beach. Laura Matamoros, boasting about a million followers, chronicled a day in Es Jondal that included stories of hammocks, bikinis, sand, sea, bougainvillea, and a spread of seafood pleasures. Faye Winter and Teddy Soares, with audiences of 1.2 million and around a million respectively, slipped away from the group to a beach club, sharing moments from their personal streams. In agritourism circles, Domelipa, a creator with millions of followers, savored cocktails and music, even as she tended to a toe injury; Xuan Lan began the morning with a yoga routine, aligning wellness with a sunlit Ibiza backdrop. Conversations with executives from the Ibiza Conservation Fund took shape in the property gardens, blending culture with conservation. [citation]
Most attendees moved through the program with a rhythm of drinks, food, photos, conversations, dancing, walking, and recording. The final segments before the awards ceremony—slated for Sunday night at a renowned venue—featured a white, island-inspired carpet. The awards recognized top prescribers across categories such as fashion, travel, lifestyle, health, fitness, TikTok, and beauty, among others. [citation]
Juanpa Zurita, a major presence with about 29.4 million Instagram followers, was named Best International Influencer of 2022 during a gala that honored ten other prescribers. The travel category spotlight fell on Raya Bouallegue, while Xuan Lan received recognition in prosperity, Jen Selter in fitness, Pelayo Diaz in fashion, Ikram in beauty, Mary Pombo in lifestyle, Domelipa for the best TikTok presence, Twin Melody in fashion, Hannah Socks in entertainment, and Martinez Brothers hailed as Revelation Influencers for the year. [citation]
Ibiza’s Consell noted that promoting Adlib fashion at the International Influencers Awards carried a maximum cost of 20,000 euros, with the event planning to contribute as much as 70,000 to the organizers through an external partner. The agency clarified that Fecoev’s budget adjustments had been approved in the most recent plenary session, emphasizing that organizers must demonstrate minimal impact to ensure campaign sponsorship for both Adlib and Ibiza brands. [citation]
Ola Nowak’s post about Tony Bonet’s latest collection and the Adlib fashion showcase at the International Influencers Awards underscores a broader trend: influencers, brands, and local designers intersect in curated experiences that blend fashion with social storytelling. The weekend’s energy reflected a live, evolving conversation about style, influence, and the tangible influence of fashion on Ibiza’s landscape. [citation]
In parallel, conversations surrounding the Adlib showcase continued to ripple through the weekend—marking the collaboration between designers, influencers, and event organizers as a marker of contemporary fashion culture in the Balearic scene. The awards and displays crystallized a moment where creative vision met audience engagement, threaded by social media and real-world experiences that define modern fashion storytelling. [citation]