Antenna 3 ends 2022 as the most watched network for December once again, leading Atresmedia’s flagship channel for fourteen consecutive months with an average audience share of 13.5% in the final month of the year. Even though it dropped eight tenths from November, it remains almost a full point ahead of the second place option.
The network continues to stand out with the rich data from its daytime and primetime news programming, alongside the broad entertainment lineup it offers. Programs like Pasapalabra, Ant Hill, Sound and Rookie Joaquin, together with daily bets such as Wheel of Fortune, repeat as the most watched shows on Antena 3.
The Qatar World Cup 2022 boosted Telecinco’s numbers still, but public television grew by 2.5 points to finish December with a 12.7% share. Beyond the sports event, TVE saw notable gains in the afternoon, with Hunter and Here Is the World among its key assets.
Telecinko continues its decline with a December share of 10.7%, down eight tenths from the previous month. Mediaset’s main channel faced another hit in the afternoon slots, especially between 19:00 and 21:00. Neither 25 Words nor Chain Reaction improved in the first two weeks after their launch.
In the private battle, Atresmedia’s second channel again outpaced Mediaset: laSexta fell three tenths to 5.8% but still led Cuatro, which stayed below 5%, and La Sexta’s 4.7% remained steady. For its part, 2 won two tenths and closed December with an average of 3%.
Below these lines, the monthly report from Barlovento Comunicación is noted.
Audience by Groups
Atresmedia, operating six television channels, tops the broadcast groups with a 25.6% share. Mediaset follows with seven channels and 24.4%. RTVE, comprising five channels, sits in third place with 18.2%. Behind them are Grupo Squirrel Media with 2.7% across three channels and Grupo Unidad Editorial with 2.3% across two channels.
Television Consumption
December marked the lowest level of television consumption on record, averaging about 200 minutes per person per day. In total, each viewer spent roughly 3 hours and 20 minutes daily watching traditional TV, a decline of 14 minutes from December 2021.
The sociodemographic groups that spend the most time watching TV are women with an average of 213 minutes and people aged over 64 with about 352 minutes. By region, Castilla-La Mancha leads with 223 minutes, followed by Castilla y León with 220 minutes and Asturias with 218 minutes.
Similarly, the daily time per viewer who watches TV daily averages 311 minutes, down 13 minutes from the same month last year.
Demography
Antena 3 attracts more women and more viewers over 64, while La 1 leads among men, younger viewers, and more commercial audiences.
Regionally, Antena 3 is the leading channel in Andalusia, Aragon, Asturias, Castilla-La Mancha, Galicia, Madrid and Murcia. La 1 leads in the Balearic Islands, Valencia Community, Castilla y León, the Basque Country and other areas. Telecinco is strongest in the Canary Islands, and TV3 dominates Catalonia.
By time of day, Antena 3 leads after dinner, during prime time, and late night, while La 1 holds the lead in the afternoon and early morning. Telecinco remains strongest in the morning hours.
Autonomous Channels
The regional channels group averages an 8.5% audience share, reaching 30.9 million unique viewers and covering 67.6% of the population.
The ranking of the ten most watched channels is: TV3 at 13.3%, TVG at 12%, Canal Sur at 10.3%, Aragón TV at 10.1%, ETB2 at 7.3%, TPA at 6.2%, CMM at 5.8%, Telemadrid at 5.7%, TV Canaries at 5.4%, and Canal Extremadura at 5.3%.
Paid Channels
Paid channels reached their best December on record at 10.2% share. The number of unique viewers stood at 22.9 million, representing about half of the population.
The top ten chains in this category of 73 channels includes World Goal (0.7%), FOX (0.3%), AXN (0.3%), TNT (0.2%), Hollywood Channel (0.2%), Comedy Central (0.2%), Calle 13 (0.2%), Somos (0.1%), AMC (0.1%), and #0 (0.1%), according to M+ data.