The ‘app’ to which Gen Z migrated (collectively)

BeReal shines with its simple approach. no algorithm (you own all the content and sorted by release time, no AI decides for you), it’s very private (so it’s almost impossible to be impressive) and you can only stream it once a day, with a notification-based method: app at any time of the day calls you and then gives time for all its users to upload a photo of what they’re doing at the moment. So, if the notification is activated at 9 am, your ‘feed’ will be flooded with dinners, kitchens, or someone’s lucky drink.

The big questions everyone is asking themselves after the BeReal bombshell are obvious. Will there be a tour? And above all, will it be able to overcome the tyranny of the Meta algorithm? That’s what big investors think: the firm Andreessen Horowitz recently invested 30 million In its development. And new relevant ‘partners’ continue to appear.

Even so, the answers to these questions, frankly, only have time. But what is clear is that BeReal, frustration A generation that believes the current digital market is very hostile and raises this newborn as its flag.

Without the tyranny of the algorithm

We all know the algorithm, that invisible language that determines what we see and do not see on the Internet. Francesc Boix (@boix on Instagram, where she has 97k followers, and Francesc Boix on YouTube, where she has over half a million followers), as a digital marketing specialist at Lateral Thinking, assures that she “currently controls two or three private companies.” public space without any conscience or humanity.” Also, “the motivation for creating these algorithms is, to satisfy investorsnot provide content to its users”.

Of course, the public is not blind to these abuses, and according to a study by the American University of Georgetown, 47% of Instagram users felt “tired” from always seeing the same content from influencers compared to their friends. A growing fatigue with the latest changes to Zuckerberg’s company’s algorithm. priorities to the publications of anonymous users hiding from digital stardom. Against this unsettling backdrop, BeReal is emerging, the new flagship in users’ battle against the algorithm and off-the-shelf content.

maximum privacy

Wanna see someone’s BeReal? Either he’s made it publicly public or you won’t have access to his posts if you’re not friends. What do you want to do to the voyeur and consume it without publishing? None: Content will be blocked for those who do not participate in BeReal with their photos. These functions a generation like, resonated so much with the centennial Kaitlyn Tiffany Convicted in the Atlantic, he believes the personal brand is dead and it’s better to be anonymous online. No more yearning for fame and social relevance like millennials: it’s time to be nobody.

Yes, at least the intriguing internet reaction Generation Z -digital natives- will suffocate at its horror. Centennials “know how social networks work, they are more aware that they are an extension of the self,” says Janira Planes, Wuolah communications director and internet culture expert.

For this reason, it is no longer necessary to be popular, but to put obstacles in front of display. The terms showfinish‘ (for Instagram) and padlock (For Twitter) they are secondary accounts that have no indication of the person behind the user and serve to be more authentic and authentic for a small group of trusted followers. Major networks have taken notice and are changing to provide those layers of privacy. For example, both Twitter and Instagram have developed best friend tools where shared content can only be consumed by the author’s closest social circles.

Filters and naturalness

A few years ago, the application was unique, natural and unfiltered, no tricks. That’s what BeReal actually is. With the front and rear camera shooting at the same time, your photos taken in dual format should be taken from the app itself and with a two minute window so there is no ‘staging’ [puesta en escena]No retouches, no filters. Here you are: nothing more.

“BeReal shows a more real side of the people around us,” Planes says. The most basic things of everyday life, the things that don’t seem interesting, create conversation here. The content is natural, who we really are: “Thanks to BeReal, I know that my cousin is currently locked in the house, for example. I see him on Instagram eating on the beach…”, continues Planes. While reinforcing his thesis with Tik-Tok, one user told BeReal that “we’re all a bit more boring than we’re trying to appear. Your friends aren’t always making plans, they’re sitting on the couch, watching. New girl. And they did the same yesterday. And it’s okay”.

No ‘influencers’ or viral content

“Much more content is produced than can be consumed, and it’s that we’re all in an absolute battle for people’s attention,” Boix warns. So, as Planes points out, BeReal breaks that pattern, “the one thing that’s been safely published by humans once a day.” No ‘influencers’ here, not viral, And there are hardly any claims, it’s just a small part of your friends’ daily lives.

Despite this, Francesc Boix believes that living networks in this way is still very niche, and most accounts continue to consume content.mainstreamWhile some Nostradamus of digital assures BeReal can kill ‘influencers’ due to its approach, they are “still a long way from disappearing”, the expert is getting wet.

No risk of addiction

No more dead hours for ‘scrolling’. You enter BeReal, look at the photos of the day and leave. If you re-enter, same content: it’s hard to be addicted. “There’s a point of addiction in the daily statement,” Planes says, but adds that it makes up for it because you don’t spend a lot of time in the app throughout the day. Unlike Instagram, ‘scrolling’ is limited here. This is a temporary ‘app’ and not “bottomless pits of content” as Boix describes major social networks.