At the stage of choosing a developer, buyers first look at the reputation of the company (36%) and the deadlines (20%) for the completion of other objects, after the Yandex Real Estate research received by Gazeta. .Ru.
Another 12% review the previous projects of the developer. 9% are ready to follow the advice of friends and relatives. Only 7% of respondents pay attention to reviews about the developer. Only 1% trust the recommendations of bloggers and opinion leaders.
When choosing LCDs, most respondents (44%) consider the appearance of buildings. Less than one percent do not care how their future home will look.
In addition to appearance, buyers carefully examine the territory of the residential complex – 31.3% of respondents, it is important to be personally present during the inspection. For approximately the same number of people (31.2%), it is sufficient to look at the pictures and photographs of the local area on the LCD website and in the advertisements.
Almost 72% stated that a detailed 3D layout with the possibility of a detailed inspection of the residential complex will help them decide when choosing a residential complex. In July, such three-dimensional models began to appear on Yandex Real Estate – both the complex itself and the adjacent territory of the first complexes can be viewed from all sides in 3D.
When looking for a place to live, 31% of the respondents indicated infrastructure development as the main parameter. In second place is transport accessibility (21%). Also — distance from work or workplace (11%). A minimum of all votes was cast for distance from the center (2.8%) and presence of a house adjacent to the site (2%).
Among those surveyed, more (38%) chose an apartment in an already built house. Only 11% prefer to buy a house at the “excavation” stage.
“About half of potential buyers are afraid to discover hidden flaws in construction or finishing – that’s too much. Therefore, it is important for the developer to find a way to dispel this fear – to guarantee the customer special methods and conditions to fix any shortcomings, backing them with honest stories from other buyers and the necessary documentation. “In many cases, such a guarantee will become the main competitive advantage, which is more important than even a small price difference over competitors,” said Evgeny Belokurov, Head of Yandex Real Estate Trade Department.