The Digital Zone is already hosting six of the finalist attempts open innovation challenge Tourism He said that the technological center of Generalitat and the Ministry of Innovation launched it to promote the modernization of this sector. The venture thus enters its final stage and after that these firms complete the development of your projects on site They will conduct pilot tests clearly designed for implementation in the Community of Valencia’s tourism sector and other national and international markets.
Specifically, the first six startups to settle in the Digital Zone as part of this challenge, incident casea technology company dedicated to promoting events in the tourism industry; vanyoua caravan rental platform; tourism intelligence, specializing in tourism consultancy and DTI certification; Optimizeproviding technological solutions for tourism marketing and data management; silver block, working in the NFT and Blockchain sector in the field of culture and events; Y tourisminnovacion360, develops virtual and augmented reality services for the tourism industry
Digital Zone launched last year three open innovation programs, focused on Tourism, Health and climate change prevention as a strategy. attract talent and projects within and outside our borders. This commitment also encouraged the exchange of technological knowledge between companies and other actors involved in the project, and gave the Valencia ecosystem international visibility in their respective sectors.
In the special case of the Tourism Zone program supported by Joint Venture Globaldit-barrabes.biz.
The initial stages of the program included the definition of: four special challenges -Mastercard, Pangea, Nateevo and ForwardKeys– designed in collaboration with the four major companies involved and pre-selected from a total of 506 companies specializing in the industry worldwide, 87 of which are enrolled in the programme.
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this 38% of all candidates contacted were foreigners, 87% of these come from the European Union environment. Looking at the breakdown by sectors, 45% of registered applications corresponded to companies specializing in tourism, of which 14% focused on the travel sector and 11% on smart cities.
We continued to select those from candidate companies and initiatives that could best respond to emerging challenges until we reached the definition of finalist projects that should run pilot projects to test solutions and assess their impact in the coming months. .
After the summer term, other internationally based startups, which are also part of the Tourism challenge, are expected to settle in the Digital Zone and develop their projects in the technology center.