Among the types of cultural leisure, theatre attracts the greatest interest of Russians, with more than a quarter of respondents indicating it as their preferred option for cultural leisure. This is demonstrated by a study conducted by MTS Live, the results of which were reviewed by socialbites.ca.
Music concerts came in second place, with 17% of respondents. Next on the list are movies, comedy shows, museum visits and sporting events. Lessons are the least popular among Russians. Less than 3% of survey respondents said they were their preferred choice.
“The distribution of audience preferences is determined by many factors, including demographics, income levels, accessibility to cultural institutions, and even traditions and values in different regions. The survey results are definitely relevant to the state of the entertainment industry. The concert and festival market continues to recover from the pandemic and the lack of international touring events. The situation is similar in the film distribution market; the number of foreign releases has significantly decreased, and streaming services are increasingly gaining interest. The situation is somewhat different with stand-up; the sphere is just beginning to develop on a national scale. At the same time, we can assume that there is a general tendency among the Russian population to perceive visiting the theater as a valuable, for some even elite cultural entertainment. Going to a performance allows viewers to experience and gain significant new experiences and impressions, therefore it remains unique and, as can be seen from the survey results, a desirable entertainment option,” commented Mikhail Minin, CEO of MTS Live.
According to the results of the survey, the majority of Russians devote time to cultural recreation once a month. When choosing an event, respondents pay attention to the theme of the event (48% of respondents), recognizable names of creators, artists or participants (32%), and also rely on recommendations from friends (more than 28%).
According to the survey respondents, they spend an average of three to five thousand rubles per exit. In addition to buying tickets, the majority are willing to spend money on food (40% of respondents) and soft drinks (33.2%). At the same time, souvenirs and merchandise are among the least in demand; less than a quarter of respondents are willing to spend money on them.
Previously in Russia grew up number of food and beverage establishments with summer verandas.