headquarters KPMG This Monday in Madrid was a great meeting point. family business. Many names from different regions of Spain came together at the presentation of the third and fourth editions of the book. those who left their mark, A project in which a consulting firm and communications group joined forces to develop a journalistic and editorial initiative that highlights the importance of family businesses as the engine of the economy.
Project that provides opportunities for journalists Main Samboal And Armando HuertaInterviewing seventy leaders of key family businesses from across the country in these two editions, the book gives readers the opportunity to get to know, in a professional and human way, the talents, commitment, and personalities who inspire your business vision.
The stories he collected those who left their mark offer An interesting overview of the major challenges family businesses face today in the face of profound global transformation processesToday we focus on the origins and values of companies, the milestones that determine their evolution, and the personalities of the interviewees.
Minister of Economy, Trade and Enterprise, Carlos’ BodyHe valued the work carried out by this initiative in an effort to send the message that “goals can be achieved with effort and determination”.. He highlighted that there are “people who develop ideas and put them into practice through business projects, accepting risk and uncertainty and creating opportunities, employment and success, often at a very high personal cost.”
The head of economy assured: “Spain cannot be understood without family businessesrepresenting almost 90% of the business structure and employing two in three workers.” “These are often close-knit companies that help combat rural depopulation and maintain a long-term vision and significant social commitment in their region.”
The Minister noted: “Increasing competitiveness is one of the biggest challenges our companies will face in the coming years.” and announced the creation of a National Productivity Council that will serve as “a platform for analysis to encourage improvement in regulatory conditions with financing recommendations and ways to increase the efficiency of companies as they transition to a greener economy.”
Rootedness and durability
Javier Moll, president of Prensa Ibérica, pointed out in his speech: “The interviewed businessmen have a culture of joint effort.“The desire to grow, the desire to innovate, the pursuit of excellence and always a deep love for the company they or their ancestors founded,”
Regarding the strengths of the family business, Moll emphasized its “prudence in investment, sense of responsibility in its activities, long-term vision, resilience to crises and agility in decision-making.”
The editor also stated that the sign mentioned in the title of the work “marks the family business as an indispensable asset of the economy to strengthen the productive fabric.”
In the same direction, he also addressed the participating businessmen, Juanjo Cano, head of KPMG in Spain, admitted that he admired her ability to improve and her desire to persistand the way to structure the region and create wealth and jobs. “When you grow, you not only grow as a company, but you also grow other companies and your communities,” he added.
“If there is one thing that distinguishes a family business from others, it is the ability to overcome challenges and keep an eye on the long term, no matter how complex the environment,” Cano said.
Value those who left their mark Juanjo Cano said it lies in his desire to tell the stories of “people who one day had an idea, a dream, and took risks to become who they are today.” “Like life itself, they had good moments and less good moments, which made them emerge stronger,” he added.
Contribution to the economy
Andrés Sendagorta, president of the Family Business Institute, stated that “the fate of a society is determined by the determination to do something every day.” “There are also family businesses among those working on the front lines.” Sendagorta believes in heroes those who left their mark They set “examples to follow, footprints that create a path on which new generations can set foot to continue moving forward.”
“We should be proud of our contributions to the prosperity and development of our country. “Spain is the second country in the world with the highest weight of family businesses in private GDP, and this must translate into recognition by the Government and society,” he added.
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Writers Ana Samboal and Armando Huerta also spoke with the two lead characters on stage. those who left their mark: Ignacio Osborne, former chairman of Grupo Osborne, and Victoria Plantalamor, CEO of Crimidesa.
Osborne noted that family businesses often put wealth ahead of their own personal interests. and pointed out that long-term projection is one of its features. Plantalamor added that one of the family business’s greatest strengths is “believing in people.””. He pointed out that succession is one of their biggest challenges, and as a result, they are often more cautious when it comes to asset management and deciding on investments.