hotel chain service groupheaded by businessman José María CaballeHe decided to strengthen the communications field with two appointments: Natalia Caballe He acts as the Corporate Relations Director and Alejandro Benito He is the new Director of Communications and Advertising for the Benidormí hotel group.
Servigroup HotelsThe oldest hotel chain in the Valencian Community, 18 hotels in the provinces of Castellón, Alicante, Murcia and Almería; and an organization in Manizales (Colombia). Its philosophy, based on the constant search for improvement, allows it to remain at the forefront of the tourism industry by managing each season to perfect a mechanism that makes each summer better. More than 2000 of our employees are at the service of our customers.
From Servigroup they confirm: Communication is one of the most important assets for a company today; and especially for those who are always in direct contact with the customer, such as in the hotel group. Alejandro Benitonew Servigroup Hotels advertising and communications director states: “The Internet and social networks have long brought about a change in the way companies and customers communicate. But we can’t stay there. Technology is developing at a dizzying pace, offering us new possibilities, and what was successful on Instagram last summer already seems outdated. “We need to take advantage of this situation.”
For Servigroup HotelsThe relationship established between a hotel and its guests goes beyond the days of stay. and that’s something to pay attention to create link Able to keep a constant communication channel open between the company and its potential customers. Benito continues: ““Every customer who has mobile phones in their hands and hundreds, sometimes thousands of followers on social networks, is like a journalist who has the potential to reach, with his or her review, an audience that we do not suspect when we see them passing through the reception.” Therefore and after With 50 years of experience, we offer the highest quality service at competitive pricesServigroup provides the full communication capacity of its hotels and tourist destinations, Reaching more and more people in a different way; because every organization and every city in which it is located has enormous potential to fit exactly what someone in Spain or anywhere in Europe is looking for.
Natalia Caballe, corporate image and corporate relations directorIt touches on the importance of promoting not only the hotel but also the destination and everything around it. travelers develop a greater connection with the place and want to return: “For example, Benidorm is not just a place of skyscrapers and sensational beaches. It is a city full of life, surrounded by natural landscapes and a very welcoming social fabric that makes visitors feel at home and participate in its uniqueness, values and way of being. So what is it about our land that defines us more than sports and music?
At Servigroup Hotels they think: is It is essential to identify the company with its destination and therefore deals with it first hand every season numerous sports clubs and cultural assets Peñíscola, Mojácar, Benidorm, Oropesa del Mar etc. from towns. their offers to them sponsorship. Caballé adds: “We are committed to grassroots sport, promoting good values in youth and facilitating access to this sport for many boys and girls.”
Another example of this is his corporate magazine reading booksThere is also a physical and digital version of it and it has become a most valued offer by travelers, because here they find a number of reports and offers related to the company and the tourist destinations where it is usually located. unnoticed; They only do this when they become publicly known. Enrich your experience and therefore your satisfaction in the destination.
In short, Servigroup is clear that communication is not just about publishing a particular advertising ad that is received by the public and evokes the desire to visit any of its hotels. However The opportunity to offer travelers the experience they are looking for, then ask him how he experienced it, maintain a one-on-one relationship, and gradually increase his satisfaction. And of course we reach more people. One of the group’s innovations this season is photography, graphic design, social media management, etc. It is undoubtedly an exciting and motivating project, on which a great team of experts has already set out. It consists of excellent professionals with experience and renewed enthusiasm.