It’s not even cold Chicagonor crowded new York. Florida Where Alicante supporters are paying more attention is the US market. Buy a second home on Costa Blanca Where they will focus their work this year within the scope of the strategy initiated by businessmen Make a place for yourself in this country. A strategy with intent further diversify the origin of buyers Just as industrial exporters do to avoid being overly dependent on any one market, the number of housing units in the province is also being increased.
In this way, in the coming months, the Alicante Provincial Supporters Association (Provia) plans to organize Visit of nearly 40 real estate agents to the region This North American state has shown that they are willing to market properties located in the state to their customers. Some trips known in the industry “product tours” It is aimed for these professionals to better understand the characteristics of the destination (lifestyle, amenities available in the area) as well as the current real estate offer.
Provia’s general secretary, Jesualdo Ros, He admits that Florida was not the first market they considered under this strategy to attract North American buyers who took their first steps just before the outbreak of the pandemic. It is not for nothing that this region of the United States, especially its capital, Miami. residential tourism destinationIt’s where many Americans buy tourist homes to spend their holidays and retirement years. Well was perceived more as a possible rival rather than being a source of customers.
But this is where the organization’s promotional efforts find the greatest resonance, especially among professionals in the industry. In this context, Ros highlights many: These agencies have significant customer acquisition networks this cover only United States of Americabut also Latin America and this could serve to redirect demand from other markets to the Costa Blanca.
From the first contacts in recent years, the general secretary of Provia underlines the generally good impression that the province creates. ” life quality of the field; Moreover prices seem much more affordable According to the purchasing level of customers in the region; and also Alicante is highly valued Connecting point with the rest of Europe“says the spokesman for supporters of Alicante. In fact, it is precisely the image of the European Mediterranean that attracts the most attention and most seduces the North American public.
medium term
Despite good expectations, Jesualdo Ros medium and long term working strategyLike the markets they are developing to open up the Polish market, which is now the fourth most important market for Alicante real estate companies, and other European countries.
Provia also warns that one of the keys to attracting customers from across the Atlantic is: possibility of renting Earn money even when you are not using your home. That’s why they think it’s importantregulations have not been tightened He may limit that possibility, citing plans the Generalitat is considering to limit tourist rentals. Limitations due to business organization require that they be limited to city centers and do not affect areas with more second homes.
Similarly, in the medium term, the organizationDirect connection between the United States and Alicante in order to continue this work, they therefore ask the administrations not to forget El Altet in their efforts to establish this link with the Valencian Community.
Other markets
In addition, Provia predicts a normalization move in housing sales after the decline in sales last year. On a country basis, Jesualdo Ros predicts there is still an upside path polish market, Due to the instability of Ukraine, for example Nordic countries anyone Germany. For example, in the second case, negative factors are observed, such as the decline of its economy, but there are also other positive factors, such as the deviation of buyers from the Balearic Islands in search of more affordable prices. until last year 65% of newly built homes Those sold in the province were purchased citizens foreignAccording to Notary College data.
Companies are already reaping their first fruits
Provia’s efforts to open the market in the United States are beginning to bear first fruits in the form of buyers. So, a few months ago, developer Alibuilding stated that it had closed its first operations with North American customers who purchased many homes in the Polop Hills project. Although businessmen do not expect the volume of buyers of this nationality to reach the size of the main European markets, they think that this is another step in the diversification of their customers and generally state that this is a profile. Purchasing power is higher than the average of other nations.