The problem with Knoweats, the new company that bought El Xokas: It invoices 90% less than its main rival Wetaca

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“2024 will be the year of new projects. […] I am going to start making a physical change and to achieve this I need to make a change in my diet. What better way than to have my own company?” This is how the popular ‘publisher’ started xokas, The latest announcement of the company, which has 3.8 million followers on Twitch and 2.3 million followers on YouTube, Acquisition of “major” stake in fast food company Knoweats.

Founded in 2019, this company was owned by only one person until now Alicante family business It was captained by brothers Vicente and José Enrique Saval Mendoza. Mendoza Catering started in the school cafeteria sector, later expanding into other gastronomy-related services; buffets, dinners in private homes, baptisms, communions or weddings, until we entered the home delivery sector. “They are experienced people, but they haven’t been consumed by a lot of people. They only sold 1000 plates a weekvery little compared to other competing companies,” explained Joaquín Domínguez, popularly known as El Xokas.

This ready-made food industry, which offers home-delivered meals or menus once a week upon customer’s request, had years of experience. Wetaca violationSmall start It has gradually taken over almost the entire market, which wants to confuse the popular ‘streamer’ with its emergence. So far, as El Xokas noted, Knoweats hasn’t achieved the same growth as Wetaca, although its numbers aren’t bad.

Knoweats is growing but less than etaca

Since its founding in 2019, You know It increases its turnover every year, but makes a loss in one year. The company it operates, Mendoza Catering, recorded sales worth €345,000 in 2020, the first financial year for which they presented their accounts, and only made a loss of around €20,000.

Although they left the red numbers in 2021, they only increased their turnover by 8.7% more. Its revenue more than doubled in 2022, the last of the accounts in the Commercial Register accessed by this newspaper via Insight View, reached approximately 810,000 euros and made a profit of 36,500 euros. But despite the apparent good run, its numbers are light years away from its main rival, Wetaca.

Wetaca It was born in 2013 by two entrepreneurs Andrés Casal Goicoechea and Efrén Álvarez Fernández. Its expansion and growth has been much faster than Knoweats’: They increased their turnover by 890,000% in eight yearsWhile he was earning just over 1,500 Euros in 2014, More than €11.17 million in 2022. The two founders hold most of the capital of the company Alcasal Soluciones de Alimentación, more than 70%; but in 2016 they entered venture capital fund Cabiedes & Partners, one of the company’s main investors. initiatives of the entire Spanish ecosystem.

The difference between company size and employees is large: While 78 people work at Wetaca, only five people work at Knoweats.. According to the latest accounts, the company consisting of Andrés and Efrén (according to ElXokas, Efrén was their schoolmate in Lugo) has assets worth 3.54 million euros and debts of 2.97 million euros; ‘streamer’s’ new investment has a smaller size, with assets worth only 268,500 euros and liabilities worth 219,000 euros.

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