New economic and reputational conquest Heura Foods. Catalan product company feed from vegetable protein It paved the way by closing a €40 million round (the largest such operation in its sector last year). The goal of becoming a profitable company within the next year at mostand get cash for it financial research and creation of new productsas well as meat, fish or the recently launched vegan sausage.
This capital injection comes from key names in the industry: Dutch plant-based product manufacturer Upfield and special funds Unovis Asset Management, European Circular Bioeconomy Fund And New Tree Effect. He also sought advice from investment bank Houlihan Lokey. This “strategic coalition” represents one of the largest alliances in the plant protein market and has resulted in the formation of a board that will “focus on next-generation technologies to set new standards in the industry,” the company said in a statement. and allow Heura to “increase its impact in the food industry.”
“We are delighted that this is recognition of Heura’s vision and its position at the forefront of protein transformation in Europe,” he says Co-founder and CEO of Heura Foods, Marc Coloma. “To change the food system, we need to transfer consumer pressure to the food industry by making health and sustainability an imperative – continues the entrepreneur. This new chapter will take us to profitability while developing the latest technology to face the challenges. It brings together industry leaders in a scalable way.”
A 2023 full of layoffs and new patents
It is also necessary to take into account that the company is closing a bittersweet year: On the one hand, the company received a patent in 2023. Production method that produces much healthier products than before (one of the factors preventing many customers from entering this market) and opens the door to the manufacture of fish and other daily consumer products traditionally derived from animals. But on the other hand, the company had to cut its workforce to stop the loss of money from its operations.
Even so (or perhaps precisely because of these difficulties), Heura’s new partners are aware of its development in the market. “We are excited to lead Heura’s latest funding round and partner with a leading food technology company focused on driving attention with clean technologies that deliver both taste and nutritional quality,” he says. CEO of Upfield group, David Haines, also in this statement. “By 2023, despite the challenges, Heura has positioned itself to lead the ‘plant-based’ meat industry with a strong brand, focus on quality and commitment to health,” he adds. European Circular Bioeconomy Fund, Marie Asano.
The company will invest with this money innovationinside Research & DevelopmentIn addition to achieving the promised profitability, it also expands the technological patent catalog in general.