HE number of active users The number of users on social networks exceeded 5,000 million in January 2024; which is equivalent to: 62.3% of the world’s populationAccording to the annual report of the agency ‘We are social’ and the company ‘Meltwater’ published this Wednesday. The report, based on the estimates of Kepios, a company specializing in digital uses, states that, according to the data, this figure will increase by 5.6 percent in 2023, while the world population will increase by 0.9 percent.
HE social media still holds the throne instagramTikTok, the first social network with 1.650 million users, is followed by TikTok with 1.560 million users. Also Meta social network This is the world’s favoriteThe report, based on the opinions of Internet users between the ages of 16 and 64, states that it has replaced WhatsApp.
Minutes and hours of screen time
According to 2023 data; People are online for about 6 hours and 40 minutes every day, 1% more than last year. While 49.5% state that they use networks “to stay in touch with family and friends”, they list the following reasons as “spending free time”, “reading new stories” and “finding content”.
For Android users, TikTok has the highest average time per user It reaches an impressive 34 hours per month (more than an hour per day) from all platforms in the world. YouTube will come in second with just over 28 hours of work per month.
Despite the slight increase in the time internet users spend online each day, the study found that connected populations spend less time watching television. This year, the typical Internet user is watching 17 fewer minutes of television content per day, a decrease of 8.2%.
Millions of people are offline
Despite the incredible number of active users, which is still increasing but less obvious, there are still 2.7 billion people following without connection Worldwide. Of these, 680 million are in India, the most “disconnected” country, followed by China, Pakistan and Nigeria.
Despite this, the cities with the highest population without internet access are African countriesContinuing to struggle with over 50% disconnections and North Korea.
However, the report also acknowledges that there is a situation. a certain degree of uncertainty due toamong other things, automatic accounts or to people registered with different identities.