44th edition Fitur hosted a total of 250,000 participants, 153,000 of them were professionals, and more than 97,000 visitors attended on the two public days (Saturday 27 and Sunday 28). These figures represent an increase of 13.7% compared to 2023.
The fair highlighted the event broke the exhibition surface record, It reinforces its global influence with a total of nine pavilions, one more than in 2023, as well as 152 countries, 20 more than in 2023, and 96 official country participation. In total, 9,000 companies, 806 main participants, 10 monographic chapters and studies carried out by the FiturNext Observatory.
Fitur claims that the influx brought 430 million euros of income to Madrid. Likewise, he praises the “strong” institutional support received. support real house To the tourism industry with the presence of King Felipe VI and Letizia.
Prominent leaders attended the event. Ecuadorian President Daniel NoboaThis year it became the Partner Country of the International Tourism Fair.
He was also paid an official visit by the President of the Government, Pedro Sánchez; Albanian Prime Minister Edi Rama; Representatives of UN Tourism together with its secretary-general, Ibero-American secretary-general Zurab Pololikashvili and more than ten regional heads of Spain.
Fair in total Presence of more than 400 officials between ministers, foreign ministers, ambassadors, business executives and mayors from different regions.
In the social media environment, Fitur increased by 10,602 followers on Facebook, X, LinkedIn and Instagram in the first two days, reaching a total of 311,341 followers. Nearly 860 published posts reached more than 6.5 million views and more than 83,000 interactions.