Diversify the offer to attract more visitors. HE Alicante tourism sector A working day was organized this Friday by . Provincial Hotels and Touristic Accommodation Facilities Association (Apha) developed within the framework of European Union Intellectual Property Office (EUIPO) analyzing the challenges they face and where most of the presentations focus on offering more than just sun, beach or hotel rooms, marketing experiences and promotional packages. From excursions to wine tastings, gastronomic delights and even accessibility for disabled people. Until 120 businessmen attended the eventThere is participation not only from the hotel sector, but also from different associations and Alicante civil society.
President of Apha, Luis CastilloWelcoming the high participation of the conference, he emphasized that the presence of other associations paves the way for progress towards a federation of associations linked to the tourism sector. As part of these suggestions to deliver more, the sessions included participation from both company executives. Sign, José Alberto CortesAs CEO Esatur, Jorge Rodríguezcompany that carries out tourism operations Santa Barbara Castle. The castle, which is the Community’s most visited monument with 800,000 visitors, will open its hospital suite this year and adapt its programs to accommodate cruise passengers and host scheduled activities, concerts, experiences and entertainment. The representative of Marq, which made a big deal with this year’s exhibition, said: Xi’An warriorsReminding that it is the first museum to earn the Q seal, Cortés underlined the commitment to quality. Cortés highlighted rock art sites and spots and their impact on neighboring restaurants.
CEO of Padeluxe, José PalomaresHe talked about the experience of their facilities that offer personalized, 24-hour and self-service services and closed packages. accommodation, paddle tennis and gastronomy. During TatianaGermanIllusion Accessibility consultant reminded that the fewer the obstacles, the more people can be served, and the accessibility diagnostic system is valued for companies and strategies are suggested for this. accessibility.
Airport
Director Alicante-Elche airport, Laura NavarroHe underlined the record reached this year with more than 15.7 million passengers in 2023. Navarro was asked about the controversial rate increase Navarro proposed. Aena and the Government will take office on March 1. He emphasized that this is not a tourism tax, its purpose is to cover the services provided to airlines. In any case, he emphasized that the 40 cent increase per passenger is still below what was in effect in 2019, before the pandemic.
In the debate on rates, the Alicante senator from the PP Augustine Almodóbar introduced a motion this Friday asking the Government to withdraw the rate increase, calling the measure irresponsible and destructive.
About her passenger registration Navarro attributed these figures in 2019 to: seasonality adjustment and the extraordinary behavior of tourism outside the high season months. He underlined that Alicante is the airport with the highest number of British passengers. In this regard, he reminded: ryanair It is the parent company of the airport, which handles 40% of traffic, and easyJet plans to open a base in Alicante next summer.
President of the Chamber of Commerce, Carlos Banoemphasized the economic sustainability of the institution, thanks to the voluntary contributions of companies and the public programs they developed. Tourism Regional Secretary Christina Moreno He emphasized the power of tourism with a 73% occupancy rate in the Community in 2023.