HE Alicante-Elche Miguel Hernández Airport startedBras to expand and refurbish flagship duty-free storeWhat passengers find as soon as they pass through security control. The aim of this action is to improve the traveler experience through an innovative design and a more attractive commercial offer. 577 m2 will be expandedcompared to the existing one and will lead to an increase 2,640 m2 new store.
There will be a new duty-free shop differentiated areas for perfumery and cosmetics, accessories, international food, local products, drinks and souvenirs, among other items Incorporation of new brands and a more up-to-date offering with a wide range of digital formats.
In the competition organized by Aena at airports last year, Dufry, the duty-free shop operator at Alicante-Elche Miguel Hernández Airport, won first place and presented a proposal with a high technical quality approach.Smart stores where customers can interact physically and digitallyin addition to new features such as entertainment areas.
The renovation and expansion of the facility is divided into three phases. keep part of the store open and thus have minimal impact on passenger trafficThese are planned to be completed in the spring.
In additiontwo other duty-free shops in the terminal, located in the boarding and arrival areas, They will be renewed in the last months of the yearAs part of the joint action to redesign and develop Dufry’s commercial offer at Alicante airport.