Nevertheless low season, hotel occupancy started year 2024 Occupancy data is good, with more than half of hotel beds occupied. Hotel management Benidorm, hoşbec He emphasized that the year has begun. Better data than the beginning of last 2023became one of the providers of the best data.
destinations Benidorm and Calip offered better data in the first two weeks of the year with 65% and 66% respectively. Benidorm’s case is particularly noteworthy because it keeps 77.7% of its hotel staff active, meaning more than 29,000 vacancies in January.
Hosbec pointed out that one of the goals of 2024 is to confront seasonality and said, “Thereforeproposal for product diversification in the hardest part of the low season or celebrating events of tourist interest”.
It is also worth emphasizing this at the beginning of this new year: various international export marketsEven in regions such as the province of Castellón, where the share of national tourism often exceeds 75%. “It is a trend that is expected to continue as a growth spurt throughout the tourist season in the Valencian Community,” says Hosbec.
Benidorm
According to data from Hosbec Benidorm It reached an average occupancy rate of 64.9% in the first 15 days of January. The data represents a 4.9 percent decrease compared to the last two weeks of last December, but this was a month of notable festivities such as: End of year celebration with full technical grades. Looking ahead to 2023, it remains 1.6 percentage points behind compared to then, practically keeping records.
HE The international market is gaining ground with a total representation of 58.6% compared to 41.4% of domestic tourism. British tourists continued to bet on Benidorm with 42.9%, taking the lead in the rankings above the national market. Tourists in the lower ranks and further away are Dutch (5.9%), Belgian (4.6%) and Irish (1.7%) tourists. The rest of the issuing markets do not exceed 1% representation in any case.
For the second half of January there is already a 62.5% of bookings, a figure expected to increase further with the Cyclocross World Cup celebrations.
white shore
As for the field white shore made one record (except Benidorm) 58.7% occupancy rate in the first half of January. This represents a notable increase in the values recorded in the same period in 2023 (51.3%), adding 7.4 percentage points.
HE National tourism decreased slightly compared to the last two weeksWith a representation rate of 48.8%. But he also emphasizes that: the diverse presence of international tourists, The British guests lead with 12.3 percent of the total quota, followed by the Belgians with 9 percent and the Dutch in third place with 5 percent. The following positions with quotas below 4% include French, Norwegian and German.
As for the predictions for the last fifteen days of January, 55.9% of the rooms were reserved, However, as usual, it is expected to exceed these records thanks to last minute bookings.
When segmented at the destination level, the tourist spots where the largest hotel floor is open in the region include: Occupancy rate in Calp and L’Alfàs del Pi is 66% and 54.4% respectively, and in both cases the forecasts for the last days of January are above 50%.
Valencia
State from January 1-15e Valencia recorded a 58.8% occupancy rate, Thus, data for the last two weeks of last December are preserved. These values, facing part of the low season, also indicate an increase of 5.2 points, an improvement compared to the same period in 2023, when 53.6% was recorded.
Heterogeneity of nationalities is felt again in the province of ValenciaRegistered in hotels associated with Hosbec, 57.3% are international guests compared to the remaining 42.7% domestic guests. ANDThe market with the largest share in these two weeks was the Italian market with 8%. This is followed by the French (6%), German (5.2%), American (4.9%), British (4.8%) and Dutch (4.8%). Next on the list, with less than 3.5% representation, are Belgians, Chinese and Irish.
Destinations like In Gandía, marked by seasonality, there is a semi-gas-powered hotel facility. This causes the city of Valencia to gain weight in the overall results. For this reason, the provincial capital also showed similar data, reaching 55.9% occupancy rate in the first fifteen days of January.
In the next two weeks of the month there is already a Confirmed reservation volume in the province is 48.7%data exceeding 2023 data, when volume was 42.3% on the same dates
kalelon
Finally the state kalelon It closes the first half of January with occupation average 44.8%, data for the same period in 2023 is preserved and even the data for the last two weeks of December are improving (40%).
In a strange situation, January was broken Domination of the national market, which normally represents more than 75 percent, this time falling to 57.1 percent% leaves room for more diverse international markets. Among these countries, England ranks first with 5.6 percent, followed by Germany with 4.5 percent. Markets such as Sweden, Italy and the Netherlands have a lower volume of between 3% and 1%.
Sales volume of hotels in the province of Castellón is expected in the second half of January Reserves over 42.5% Consistent with data in the first half of the month.