A. national tragicomedy nowadays it is produced in Italy. Acclaimed Italian model, digital entrepreneur and influencer Chiara Ferragni, fell from grace. blonde, perfect, billionairedevoted to good causes, looked untouchable. Rivers of ink have been written about this and its voyeuristic spectacle before. But this shift probably came from where he least expected it: the Transalpine Competition and Markets Authority, known in the country as ‘Antitrust’.
The postmodern marketing star (his case was studied by Harvard University and Forbes even rated him as one of the best in his industry) is guilty, the organization announced in December. unfair business practices. The origin of the controversy was in November 2022, when Ferragni and confectionery brand Balocco advertised panettone at a higher price than usual, supposedly to allocate it. some of the benefits to a specialized hospital in Turin investigations about childhood cancer. However it wasn’t like thatThe donation had already been made by Balocco months ago. Or at least that’s what’s been discovered so far. Result: ‘Antitrust’ called for a fine of 420,000 euros for the company and a fine of over one million euros for the influencer.
It’s been all bad news for Ferragni since the scandal broke almost a year after it occurred. It’s almost 15 years after the model rose to fame with her blog, TheBlondeSalad.com, and she still has almost 30 million followers on Instagram alone. various brands have given up on this who he worked with and also put himself in the political crosshairs. Even from Italy’s prime minister, Giorgia Meloni. Without publicly identifying himself, Meloni days ago had criticized “those who make a lot of money showing off clothes or bags or doing expensive and expensive promotions.” make people believe This charity will be done, but the price will only serve to pay for the stashes of millionaires.” And icing on the cake: Meloni also took advantage of the situation to attack his political rivals. “What caught my attention was the reaction of the left […] “It’s like he attacked Che Guevara,” he said.
Attacks from all fronts
Ferragni and her husband, rapper Fedez, had criticized the Italian president for his right-wing policies, and it seems the politician had to wait for the right moment to bring out the hatchet. No sooner said than done. Neither Ferragni’s departure from the networks for a few days nor an apology video released by the influencer – in which he asks for forgiveness with a sad face and promises to donate one million euros to the Turin hospital – could stop the criticism. of undoubted right thinkers Since then, journalists, intellectuals and politicians from all sides They attacked the businesswoman 36 years old, from Cremona.
The mirage archived in the blink of an eye, one of a kind (of many) angry comments from people. Among other things, he called it “greedy,” “ridiculous,” and “WRONG”. And, of course, even crueler were the foreigners who took responsibility. act of vandalism against one of the stores Ferragni’s in the center of Rome. They wrote “Swindler” and “thief” in graffiti on store windows and side walls.
double edged weapons
In fact, if it weren’t for the relentless influx of brands confirming their intention to move away from Ferragni in the middle of the Christmas season, the topic might not have been of much interest and might have been dropped soon. One of the last ones became a soft drink giant Coca Cola which, as it turns out, decided not to even use the material Already recorded with digital businesswoman. In parallel, in the midst of major public scandal, Milan Public Prosecutor’s Office also decided open an investigation about all the activities of the model related to the world of charity.
Crime hypothesis: qualified embezzlementItalian press wrote. Thus, in addition to the Balocco case, an advertising campaign for the sale of Easter eggs with the Dolci Preziosi chocolate company and an advertising campaign for the sale of a Trudi toy brand doll began to be mentioned. .
An imperfect epilogue, which journalist Alberto Mattioli was able to summarize better than most in the pages of the Turin newspaper ‘La Stampa’. “Perhaps we should strive to avoid ordinary moral rules and perhaps respecting the sacred presumption of innocence […] But what remains of this story is the feeling that the trend has mysteriously reversed itself, due to a death typical of a Greek tragedy or a thought-provoking Hollywood movie,” Mattioli wrote. the gist of the matter one of them: Ferragni’s greatest “legacy was his image” and if “some people are stupid and buy things because Ferragni tells them so, Ferragni has every right to sell them.” [sus productos]”. However, in societies where production is a priority, return to your picture It is equivalent to simply using “.double sided gun”.
A. national tragicomedy nowadays it is produced in Italy. Acclaimed Italian model, digital entrepreneur and influencer Chiara Ferragni, fell from grace. blonde, perfect, billionairedevoted to good causes, looked untouchable. Rivers of ink have been written about this and its voyeuristic spectacle before. But this shift probably came from where he least expected it: the Transalpine Competition and Markets Authority, known in the country as ‘Antitrust’.
The postmodern marketing star (his case was studied by Harvard University and Forbes even rated him as one of the best in his industry) is guilty, the organization announced in December. unfair business practices. The origin of the controversy is that in November 2022, Ferragni and confectionery brand Balocco advertised panettone at a higher price than usual, supposedly to allocate it. some of the benefits to a specialized hospital in Turin investigations about childhood cancer. However it wasn’t like thatThe donation had already been made by Balocco months ago. Or at least that’s what’s been discovered so far. Result: ‘Antitrust’ called for a fine of 420,000 euros for the company and a fine of over one million euros for the influencer.
It’s been all bad news for Ferragni since the scandal broke almost a year after it occurred. It’s almost 15 years after the model rose to fame with her blog, TheBlondeSalad.com, and she still has almost 30 million followers on Instagram alone. various brands have given up on this who he worked with and also put himself in the political crosshairs. Even from Italy’s prime minister, Giorgia Meloni. Without publicly identifying himself, Meloni had criticized days ago for “those who earn a lot of money showing off clothes or bags or making expensive and expensive promotions.” make people believe This charity will be done, but the price will only serve to pay for the stashes of millionaires.” And icing on the cake: Meloni also took advantage of the situation to attack his political rivals. “What caught my attention was the reaction of the left […] “It’s like he attacked Che Guevara,” he said.
Attacks from all fronts
Ferragni and her husband, rapper Fedez, had criticized the Italian president for his right-wing policies, and it seems the politician had to wait for the right moment to bring out the hatchet. “Not any sooner,” he said and finished. Neither Ferragni’s departure from the networks for a few days nor an apology video released by the influencer – in which he asks for forgiveness with a sad face and promises to donate a million euros to the Turin hospital – could stop the criticism. of undoubted right thinkers Since then, journalists, intellectuals and politicians from all sides They attacked the businesswoman 36 years old, from Cremona.
The mirage archived in the blink of an eye, one of a kind (of many) angry comments from people. Among other things, he called it “greedy,” “ridiculous,” and “WRONG”. And, of course, even crueler were the foreigners who took responsibility. act of vandalism against one of the stores Ferragni’s in the center of Rome. They wrote “Swindler” and “thief” in graffiti on store windows and side walls.
double edged weapons
In fact, if it weren’t for the relentless influx of brands confirming their intention to move away from Ferragni in the middle of the Christmas season, the topic might not have been of much interest and might have been dropped soon. One of the last ones became a soft drink giant Coca Cola which, as it turns out, decided not to even use the material Already recorded with digital businesswoman. In parallel, in the midst of major public scandal, Milan Public Prosecutor’s Office also decided open an investigation about all the activities of the model related to the world of charity.
Crime hypothesis: qualified embezzlementItalian press wrote. Thus, in addition to the Balocco case, an advertising campaign for the sale of Easter eggs with the Dolci Preziosi chocolate company and an advertising campaign for the sale of a Trudi toy brand doll began to be mentioned. .
An imperfect epilogue, which journalist Alberto Mattioli was able to summarize better than most in the pages of the Turin newspaper ‘La Stampa’. “Perhaps we should strive to avoid ordinary moral rules and perhaps respecting the sacred presumption of innocence […] But what remains of this story is the feeling that the trend has mysteriously reversed, due to the typical death of a Greek tragedy or a thoughtful Hollywood movie,” Mattioli wrote. But, the gist of the matter One of them: Ferragni’s great “legacy was his image” and if “some people are stupid and buy something because Ferragni told them so, Ferragni has the right to sell it to them.” [sus productos]”. However, in societies where production is a priority, return to your picture It is equivalent to simply using “.double sided gun”.