Cupra It is synonymous with total. Results of the Spanish car company since the brand entered the market as part of Seat SA Volkswagen Group They just grew. Inside 2023 numerals Cupra They grew back 50.9% sales increaseworldwide marketing 230,700 cars, those who are armchair Moreover They increased by 24% with 288,400 vehicle sales. The sum of both gives one Average growth of 34.6% last year with 519,200 registered cars. These figures allow us to assemble the project. Wayne Griffiths The company, which is the head of both brands, is preparing a positive ground for 2024 with confidence. Cupra.
in terms of producing, Martorell plant increased production volume by 27.1% 534,257 cars. Supply chain recovery, although still somewhat diminished by the consequences of the war UkraineIt allowed Cupra to increase its production and to support Seat in this process, as some models experienced delays due to the need for parts for Cupra. 47,200 vehicles from both brands were delivered in December. The second best December in history by Seat SA
Cupra’s move
The most ‘rebellious’ brand Seat SA. Will launch the new model this year Cupra TavascanIt is a 100% electric large SUV and also has the idea of offering: Cupra Terramar, a plug-in hybrid SUV. The first one begins production at facility GVolkswagen group in Hefei (China)if the second Hungary. With these two models and makeup cupra leonThe brand faces a promising future with the arrival of the Cupra Raval (popularized as the Urban Rebel), which will be produced at the Martorell factory a year later.
HE main ‘customer’ The share of the Spanish company continues GermanyWith a growth of 22.6% (105,300) Spain It retained its second commercial position with 79,200 cars (26% more than in 2022). They follow him United Kingdom (57,800 cars), France (33,100 units) and Italy (31,600 cars). The 25.1 percent growth in this last country compared to 2022 allows the Martorell company to reach a 2 percent market share in Italy for the first time in its history. outside Europe, The main customers were: Mexican (21,200 cars) and Türkiye (20,800 vehicles).
50.9 percent growth Cupra It is based on the success of models such as. FormentorA total of 120,100 units were sold in 2023. Be born (100% electric) deliveries increased by 44.4% with 45,300 units. Germany It became the first ‘customer’ with the sales of 59,700 Cupra. During, armchairtook advantage of the flow and grew Spain (main market) 21.2%, 59,700 cars sold.
President of the company, Wayne GriffithsAlthough he says that we should not let our guard down, he is quite satisfied with the 2023 results. “These sales figures show that Seat SA has the right strategy with its two brands. Cupra’s record results and the renewed growth of the Seat brand show that we have overcome the challenges we have faced in recent years, such as covid19 and supply shortages. “Despite the current difficult economic situation, we look to the future with real optimism,” he admits. GriffithsHe is also the president of the employers’ association in the sector (Anfac).
During, Kai Vogler Seat SA’s commercial vice president reaffirms the idea of a dops-branded company. “Cupra and Seat are a powerful combination that offers consumers the best of both worlds in this period of transformation of the automotive industry. We plan to continue to offer drivers a wide range of options, from the most efficient to the most efficient.” transition from traditional internal combustion engines to 100% electric vehicles,” he recalls.