Seat has introduced a new electric crossover under the Cupra badge, the Cupra Tavascan. The manufacturer’s communications indicate that this Spain-designed and developed model will be built at the Volkswagen plant in China, signaling a notable collaboration between brands and a strategic production footprint in Asia.
In terms of dimensions, the Cupra Tavascan measures 4644 mm in length, 1861 mm in width, and 1597 mm in height, with a wheelbase of 2766 mm. It sits slightly longer and lower than the Volkswagen ID.4 while sharing the same wheelbase, a comparison that underscores Cupra’s approach to balancing interior space with a rakish stance. The top-tier configuration features two motors delivering 335 horsepower and 679 Nm of torque, driving all wheels and delivering a sprint from 0 to 100 km/h in 5.6 seconds. The car’s range reaches up to 520 kilometers per charge, reflecting a strong emphasis on utility alongside performance.
Inside, the Cupra Tavascan offers a contemporary digital experience. Wheel options span 19 to 21 inches, and the instrument cluster is a 5.3-inch display enhanced with an augmented reality projection. A prominent 15-inch multimedia touchscreen supports widget customization, while tactile panels control voice input and climate settings. A 12-speaker audio system rounds out the cabin’s premium ambiance, designed to appeal to drivers seeking advanced infotainment with intuitive controls.
Among the driver assistance features are adaptive cruise control, traffic sign recognition, parking assistance, lane-keeping, and a range of additional safety options. Production of the Cupra Tavascan is slated to begin in 2024, with the aim of reaching annual sales above 50,000 units, reflecting Cupra’s expectation of strong demand in its target markets.
Shanghai is hosting its premier international auto show post-pandemic, marking a return to a major global exhibition calendar after several lockdown periods that briefly paused cross-border automotive exchange. The event is highlighting innovations that will influence model lines in various regions, including Russia, as noted in coverage from automotive outlets and industry observers. These presentations are part of a broader effort to showcase electrified mobility trends, regional manufacturing strategies, and the evolving global supply chain that connects European designers with Asian production facilities. The broader narrative continues to unfold as automakers align product rollouts with regional incentives and charging infrastructure developments. (Cupra press materials and industry coverage, 2024).