Social network tiktok grew by 21 percent In 2023, it has already become the favorite of the young people. Facebook is stagnating and cements itself as the most mature and users X (formerly Twitter) fell 7 percent.

Caller Google It once again came to the top of the most used platforms list. with approximately 38.5 million monthly unique users at the end of the year, followed by YouTubeIt has 36 million monthly users and What’s upAmazon and Aliexpress are among the sites with the most purchases, with 34 million.

The data is highlighted in a study on internet usage in Spain published today by the Gfk Dam platform, which specializes in digital consumption, and according to which the most used social networks are Facebook, WhatsApp, Instagram, X, Tik Tok and LinkedIn, respectively.

Users Facebook They are mostly between the ages of 45 and 64While LinkedIn is the favorite of “Generation Y” born in the last two decades of the 20th century, Tik Tok is the favorite of Generation “Z” born in the 21st century.

According to gender, instagram It is mostly used by women, while the X network is used by men.According to the data of this study, which analyzes access to websites by sector, visits to Booking.com (11.5 million monthly users), Tripadvisor, Renfe, Airbnb and Skyscanner stand out in terms of travel platforms.

At the top of the list of financial pages and applications is CaixaBank with more than 11 million monthly unique users, followed by BBVA with almost 10 and a half million; Banco Santander, with more than 7 million users; ING, with its number exceeding 6 million; and Sabadell, with almost 4 million.

Among the pages related to the subject lifestyle, gastronomy or trends The website specializing in gastronomy “Directo al Paladar” ranks first with more than 6 million monthly visitors, followed by the current affairs, fashion and beauty magazine “Hola!”, Vanitatis, Lecturas and Trendencias.

And between the pages restoration and distributionAccording to data published by that company today, the most repeated ones are Burger King, Just Eat, McDonald’s, Too Good to Go and Glovo.