In an industry as mature as shoes, it is not easy to stand out as the Hoff sneaker brand has achieved, especially in six years. Company from Elche, driven by an entrepreneur Fran Marchenawill close this year 53 million turnover representing euro 45% increase According to the figures of the previous year, it earned 37 million euros, as reported by the company itself this Thursday. a leap made possible by expansion of your sales points -with important milestones such as the opening of the first overseas stores-, diversification From their products.
Thus, the sneaker brand sold more than 100,000 units in total one million pieces. Growth driven by the creation of new product categories such as: accessories, shoes and clothing.
Hoff also showed a parallel development. growth plan by creating its own store network to which it adds the total 28 organizations To date, in addition to Shop at 17 ‘stores’ in El Corte Inglés. The brand increased its presence in Spain in 2023, opening its doors in the following cities. Santander And Saint SebastianIn addition to coming to the most important capitals of Europe for the first time, London And Lisbon.
Added to this was their first franchise, which opened in the summer and had two stores. Israel and two Mexican. The company closes the year by strengthening its presence in the Iberian Peninsula with a new store. Port and franchises in Latin America, especially Bogota, Tegucigalpa And guatemala city.
“We have achieved the recommended targets and are following through. The route determined two years ago to reach 100 million turnover in 2025, but the most important thing is to maintain our vision of being a relevant international brand,” says company founder Francisco Marchena.
Predictions
Openings will continue to be the focus of the brand next year. So he plans to reach new spanish cities like Córdoba, Murcia, Granada and La Coruña, as well as international Brussels, Milan or Rome. Franchise presence will also increase in Latin America, with Panama, Ecuador, Chile, Peru, Puerto Rico and Colombia added, and new markets such as Dubai, Lebanon, Kuwait and Miami will also be added.
Hoff is a Spanish sneaker brand whose expansion has been consolidated internationally. What started as an online business in Alicante in 2017 has grown into one of the most promising companies in the fashion industry and the national region.