The higher the desired position, the more nuances need to be taken into account, one of which is personal pages on social networks. HR specialist, career consultant, author of the book “EXPANSION METHOD” Maria Konsmanova told socialbites.ca how this can affect professional reputation.
“Social media monitoring is one of the helpful tools when evaluating a future candidate. When applying for a prestigious job, you must understand: your personal account must correspond to it to some extent. It is rare to find recruiters checking social networks in practice. However, this possibility cannot be ignored,” he said.
For narrow specialists or marketers and HR who are interested in brand promotion, it is especially important to monitor what they publish.
“In addition, many people now indicate their place of work and area of expertise and publish content related to their professional activities. This is a type of business card that demonstrates experience, education and skills. In this way, you can introduce yourself successfully and attract the attention of HR experts from the right companies. For this to work, you need to clear your account of overly personal photos, images, and posts of questionable content, as well as negative statements about your former employer,” the expert suggested.
It is also worth considering modern methods of communication between companies and their consumers. Brand accounts usually introduce their target audience to managers and employees and talk about various events with their participation. And some experts mark up worksheets in their publications. To do this, your personal account needs to be stylish and organized.
“Social networks allow you to create a specific image, psychological portrait of the candidate, see the person’s hobbies and interests. The expert noted that often employers want to find a like-minded person who will support the company’s corporate culture and values.
Konsmanova also named things that should not be published on social networks. The first of these is confidential business information.
“Data about employees, finances, customers, transactions, documents; all of which may be a violation of trade secrets. In addition, it is better to refrain from taking photographs at corporate events,” emphasized the expert.
Then come the insults and curses, as well as political debates.
“Small works are directly related to political issues. “It is also important for employers to provide a comfortable environment in the team,” he said.
Another important factor is the emergence of depression.
“An experienced HR may be wary of a candidate whose psycho-emotional state seems unstable,” the expert said.
Konsmanova recommended “cleaning” your page before starting a job search: checking the privacy of albums containing personal photos; update your profile photo to be recognisable; Remove inappropriate jokes.
“Of course, a personal page on a social network cannot replace a resume, portfolio and interview. But it can increase the chances of success and attract the interest of a future employer. “As we live in the age of high technology, we should not forget their impact on our lives and the opportunities they provide,” he concluded.
Former HR specialist given Advice on finding a job quickly.