Cava sales continue to rise and there is nothing to predict a change in trend in the final weeks of the year. So this sparkling wine family will break the sales record again in 2023. Java Regulating Council By September, the originating brand was estimated to have sold approximately 170 million bottles; This figure is 2.3% more than the sector’s same period last year. Although 70% of kava goes abroad, this rate, which is entirely due to national demand, is well below the rate recorded the previous year, but this is something that is observed extremely calmly.
“If we have a good Christmas campaign we will get closer to 4% [de crecimiento, que es lo que se registró en 2022] “Otherwise, we will stay at this 2 percent,” he predicted. Javanese President of the Denomination of Origin (DO), Javier Pages. According to him, even an increase in the price of the product in line with inflation for the second year in a row will not stop sales. “There’s a feeling that people are going out and consuming, I don’t see there being any kind of flop,” he said, without hiding that this could be the last one, ensuring another year of record sales. Due to the natural growth possibilities of the crop.
In fact, when we look at the panorama on a category basis, the data for the first three quarters of the year show the following: decline of higher category varieties. Specifically, they left 1.8% less You are digging a wonderful reserve and place (those aged in the bottle for more than 30 months) and 18% less reserve java (minimum 18 months).
In any case, Pages associates this autumn with the following event: Changes to regulations that determine what is a reserve and what is notThis has led to many wineries grouped in the DO launching their products labeled in a traditional category. “This is not bad, we are not worried about booking more or less, what I would like to see is how our cavas have a higher perception,” says the chairman of the regulatory board.
For this purpose, although it may seem contradictory, macroeconomic context and climate situation. Price increases at origin and in almost all parts of the chainon the one hand and potential crop failure if crops continue to lose volumeOn the other hand, it could force wineries to better manage their inventory throughout the year, ultimately appealing to an audience more willing to pay more for the product.
national consumer
The person who seems most likely to follow this path right now is the national consumer. Again, according to data up to the ninth month of the year, sales Spain grew by 7.6 percent international shipments They remained almost static.
“We must look at the context and situation of the economies: the Iberian Peninsula stands out in Europe because Gross domestic product Pagés says that progress in neighboring countries is between 0 percent and 1 percent, and there are even setbacks. “The economy is slowing down, not as vibrant as at other times, nationally, catering, accommodation and of course tourism increase consumption“he explains.