According to the Royal Academy Dictionary, synesthesia is “union” two images or sensations coming from different sensory areass”. This is exactly the project proposed by the businessman from Alicante Perfect Palace diversifies its business and entering the hospitality industry. a field “immersive gastronomy” For whom did he form an alliance? Kiko Moyathis also means the descent of the chief L’Escaleta (Cocentaina, two Michelin stars and three Repsol bases) in Madrid.
A proposal that will open its doors at the Caleido shopping center on December 20 Castellana walkand for now he managed to put up the entire poster in its early days.
As the director of Sinestesia explains: Jorge PalacioThis idea arose during a trip he went with his father. ColombiaThey discovered an organization that unites different sensory experiences. They decided to investigate and found this: There were only four or five restaurants in the world. He said they offered a similar one, and the only one in Spain that did so charged more than 1,200 euros per restaurant.
“We thought it was a good idea democratize this experience and bring it closer to a broader audience,” explains Palacio. In his case, the closed menu cost with pairing 270 euroswith matching.
Although the family group operates in a variety of industries beyond car dealerships porsche Palacio Salvetti tourist apartments in Alicante and barbara 3passing through the Nobo business center of the future or participating in technology FacePhi– the hospitality industry was not one of them, so they decided to seek advice. expert APS consultancy.
It was this company that put them in contact with chef Kiko Moya, who did not hesitate to embark on the project. He designed the entire menu and provided training to staff.
seven worlds
What Synestesia proposes is a journey through seven worlds in each. a bowl is combined with an audiovisual projection Combining the senses of taste, hearing and sight. All in a special area, so Suitable for only 16 restaurants and in which technology plays an important role. That’s how they chose the title for their first menu recommendation. “How do the colors taste?” Here they try to reflect the visual feeling on the plates. Along with the maitre d’ and waiters, the entire experience, which lasts approximately two and a half hours, is led by an actor who guides customers on this journey.
Palacios’ services were involved in the development of the brand, the design of the event and the entire audiovisual scenario. groupoidex; While artistic management was placed in the hands of the Valencians Socarrats Movies.
Their choice as technology partner Epson’sbecause so much of the experience projections According to the manager, who emphasizes that his aim is “to do something new and different in the world of gastronomy, which is increasingly turning to different, unique and privileged experiences”, he says that “the decorations made on the walls, ceiling or on the table of the business itself”.
If everything goes as planned and the proposal gets the expected reaction, the intention is this: duplicate the organization elsewhere. Although its organizers have not ruled out doing it in another Spanish city (such as Barcelona), the aim will be to take it to other major European cities and capitals where they believe they can find a suitable audience for the proposal. they developed.
In this context, although the establishment is open to all types of customers, Jorge Palacio believes that it can also hold an important place among business groups or groups of friends looking for a different entertainment offer.
After more than a year and a half of preparation, Sinestesia has already hosted some of these groups in its first sessions; but that won’t open its doors until next week for sure.