Pikolinos Group knew how to take advantage of these advantages. consumption recovery This situation will close with the full return to normal after the epidemic last year. The best sales exercise in all history. Thus, as the company itself reported, the consolidated turnover of all its brands reached the following level: 138 million euros The holding closes its figures for its last financial year on April 30 of each year. 29% growth and its best record to date.
It just so happens that this new record is also The first year that the company’s top management fell entirely to the second generation From the Perán family, consisting of three children of the company’s founder, Juan Peran. About Juan Manuel Peranacting as chief executive officer; Rosana Perancombining his work as vice president of the group with the presidency of the Spanish shoe association FICE and the European association; And Carolina PeranBrand Manager of the company.
Looking at the distribution by brands, sales of Pikolinos were over 200 million. 126 million euros, i.e. 25% more compared to the previous year. The company also owns the group’s main brand managed to maintain margins The product “improves the previous year’s figures despite the inflationary environment in the market and closes operating results even above pre-pandemic figures.”
Developments are among the milestones of the year. Projects that will increase efficiency, Like the multi-channel project Stock 360, which allows us to improve stock availability for the company’s customers.
The second of the Pikolinos Group companies, MartinelliIt also exceeded last year’s data and reached a turnover of over 200,000. 11 million euros and milestones such as its opening were achieved. first monkey brand store On Madrid’s Velázquez Street, in the year the brand celebrates its first 50 years on the market.
Export
Although Spain remains its main retail market, the firm is currently almost 80 percent of its production is abroadwith United States, Mexico, European Union and Chinaas main destinations.
In addition to distributing through multi-brand stores, the group currently 55 own storesThe company uses these as brand ambassadors, so they are always looking for central locations with high visibility. There is also 150 sales points in China. It’s a network that the company plans to continue expanding without rushing.
Juan Manuel Perán, president of Grupo Pikolinos, emphasized that these figures have now reached them “more challenging and meticulousbecause the targets are becoming more and more ambitious.” In this sense, the executive emphasizes that “the incredible team of people we have, a great product and unspoiled enthusiasm are our ingredients for the current financial year.”
On the other hand, Pikolinos Group, recognitions Like the Healthy Company Award from Mutua Maz or the 0 Waste certification from SGS. He also recently received the Responsibles award, given by the Responsibles Foundation, which recognizes best practices in Social Responsibility, Sustainability and Sustainability. The award was given to the Product Life Cycle Analysis project, which calculates the environmental impact of collections throughout the life of the shoes.
“We showed the importance of team, cohesion and leadership in the face of a complex situation at a global level,” says Juan Manuel Perán, who is leading this new phase at Grupo Pikolinos with his two sisters.