The largest company in the fashion industry in Spain (and one of the first in the world) officially goes ashore second hand business. After one year of operation United Kingdom and has been active for several months France, Inditex The platform opens on Tuesday, December 12 Zara Second Hand in 14 countries including Spain. It is a tool by which the textile giant makes the work of its customers easier. Reusing clothes purchased from Zara: contains a section for requesting dress repairfor someone else forgive themand for the third sell directly to other customers. And of course, buying other people’s too.
“One of the challenges of the textile industry is to extend the lifespan of clothing. We created it with this in mind’second hand‘, Zara is a platform to help you extend the life of your clothes,” the company’s UK website summarizes. “This is another action taken as part of our commitment. moving towards a circularity that encompasses all phases of our activityfrom Product designup to Logistics And Malls“, To add.
The truth is because Spain has a long way to go to catch up with other countries in terms of textile collections (According to European Commission data collected by Modaes, it is the fourth country that produces the most waste but is the fifteenth country in terms of percentage of collection) or Customer is increasingly interested in this type of productsThree of Spain’s five most successful clothing brands will already have this type of solution here: Zara’sZalando And H&M. There is also a fourth Sheinhopes to bring it soon.
Best selling brands
The success of these brands is measured by a prepared ranking. IESE business schoolTogether Fintonic And Purpose Headquarterschains order based on sales volumes in 2022. Undisputed queens Zara’s, Primark, Shein, Zalando And H&M; they keep going Stradivarius, Pull&Bear, left handed, Bershka And Springfield; and close the list Mango, Massimo Dutti, Kiabi, Nike And Cortefiel. Only five out of 15 in total have any active experience with second-hand, but three of these are in the ‘top 5’.
Inditex has entered this market with Zara Second Hand, which officially launched this Tuesday, reaching 14 new markets in addition to the two markets where the offer was tested. The platform will now be available at: Spain, Germany, Austria, Belgium, Croatia, Slovakia, Slovenia, Finland, Greece, Ireland, Italy, Luxembourg, Holland And Portugal. Anyway, none of their other chains (Stradivarius, Pull&Bear, left handed anyone Bershka) there is no such thing yet.
PrimarkRanked second in terms of sales volume in Spain, it is the only company among the ‘top 5’ that does not have an active strategy of this kind, even outside Spain. The furthest he’s gone ‘low cost’ brand it’s over in this area Special campaigns for the collection of old clothes anyone I sell vintage clothes through concrete collaborations.
The company that closed the podium, Shein, has been operating for a year United States of America Own second hand clothing buying and selling platform. is called Shein Changing and the offer is that, as in the case of Zara, the customer can sell previously purchased clothes to other users in this e-commerce. This vehicle could come to Spain next year, a brand manager told ‘El Economista’.
German e-commerce Zalando there is also a second hand clothing tab on your websitewhere they sell the clothes they received Zalando RecommerceIt is a brand of the group managed by. Berlin And Helsinki and this is fueled by clothes that customers send to them in exchange for a purchase voucher. Zalando.
H&M’s offer is also in this direction. Swedish origin brand Selling second-hand clothes directly on the website in Germany and SwedenAnd This year, for the first time, it brought its experience to a physical store in Barcelona.. ‘At the flagship store’ Passeig de GraciaThe chain has a corner where clothes previously owned by someone and supplied by the store are sold Flamingo’s Vintage.
Of the ten chains that complete this list, only Kiabi there is also a In many of its stores, there is a corner dedicated entirely to the sale of second-hand items.. Mango There is a service in its own universe to rent dresses or outfits for events that are not yet available in Spain. And at most, Massimo Dutti Some businesses have clothing, shoe and accessory collection points.