Marta Ortega continues to revolutionize Zara. On Thursday, November 30, Inditex’s flagship has just been released launched its first hair care line Together double celebrity collaboration: Stylish hairdresser of the stars, Guido Palauand model Kaia GerberCindy Crawford’s daughter.
This first hair product set This is just a preview of a wider range the fashion giant has planned for 2024. So Zara’s ‘beauty’ section continues to expand, first with the arrival of perfume, then make-up and now hair.
HE innovative and avant-garde British stylist It is one of the most recognized worldwide. He has worked with the best in fashion, from photographer Richard Avedon to Steven Meisel to designers such as Helmut Lang and the late Alexander McQueen. He has also collaborated with many brands, fashion shows, editorial sessions and advertising campaigns. He also served as global creative director at Redken.
His proposal to Zara carries a festive spirit, ideal for the upcoming Christmas celebrations.
ideal for christmas
‘Golden Glitter, Makeup for Your Hair’ This is a hair ‘kit’ consisting of Four products that will make any sophisticated outfit stand out. There are two products to style the hair golden tones And two accessories.
“As a professional with a long history in the hairdressing world, I work with very strong products that hold very well, but I think the public is looking for products that are not heavy, greasy or sticky and difficult to remove. I The important thing is that the products fulfill their mission as well as being practical and easy to use.” I think,” says Palau.
Quaternary
‘Gel Gold’ It highlights the shine and allows you to achieve a more or less intense effect by adding more or less amount of product. “I like to add some product directly to my fingers or palm and distribute it through my hair, or simply apply it to the tip of my finger and gently glide the product through my hair.” explains the stylist. ‘Golden Glitter Spray’ (“sophisticated, subtle and provides the perfect finishing touch”).
The two accessories are: Golden Forks“With a great support that does not fall out of the hair. It is perhaps the simplest accessory, but the result it provides is extremely aesthetic and sophisticated,” he assures; and finally, golden combIt has wide teeth for use on a variety of hair, straight and curly, wet or dry. “It’s very practical and doesn’t get tangled in your hair,” says its creator.
Kaia ‘Gold’
Model Kaia Gerber also appears in the launch campaign. The duo, who have known each other ‘best’ since Cindy Crawford’s daughter’s first editorial session, share several videos of themselves presenting Golden Glitter. “I love Kaia. She represents Zara Hair like no other, both with her speech and the most inspiring part. And she wants to have fun with her hair.”
“I trust no one more with my hair than Guido,” Gerber says with a laugh.