Valenki was among the top three most popular winter shoe models among Russians. In an interview with RIAMO on this subject reported Andrey Kapusta, Marketing Director of the Kotofey brand. In his opinion, traditional felt shoes are only inferior to knee-high boots and lace-up boots.
“Felt boots have long become not only practical and warm shoes, but also fashionable. So, according to our research, 40% of respondents this season have already found stylish options for felt boots for themselves and their children for every taste: classic, with decorative embroidery and even with beads and beads,” said Kapusta.
He noted that felt boots are comfortable, warm and practical shoes. According to him, felt absorbs and evaporates moisture well without getting wet.
Formerly the press service of the state labeling system “Honest Sign” reportedHe said sales of felt boots have increased 373% in the past few months. Prices remain stable. At the same time, production volume increased by 20%.
The leading regions in felt boot production in 2023 are Yaroslavl and Nizhny Novgorod regions, while the Republic of Tatarstan is among the top three.
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