On June 8, World Oceans Day, remember the important role the ocean plays in life and how people can help protect it. More than one million tons of plastic has accumulated in the Mediterranean and, More than 200,000 tons of garbage is thrown away every year moreover, according to the International Union for Conservation of Nature (IUCN), in the report ‘Mare Plasticum: The Mediterranean’. Unless important measures are taken for waste management, which is the main cause of these discharges, this figure will at least double by 2040. In celebration of World Oceans Day, two Alicante brands Germaine de Capuccini and Trendsplant are committed to responsible management of natural resources. We come together for the good cause of caring for the oceans, protecting marine ecosystems: raising awareness, spreading and taking action.
At the global level, the UN provides: About 8 million tons of plastic accumulates in the sea every year. If this trend continues, calculations predict that by 2050 there will be more plastic waste in the oceans than fish. That’s why both brands are participating in #WorldsOceanDay together with their associations. We act as Alicante and Surfrider SpainCalling for action among followers and friends by holding a physical meeting on Sunday, June 12, to collect waste from one of the beaches in the province of Alicante. Would you join our fight to make a positive impact on the planet? The organization of the activity will consist of a 2 or 3 hour waste collection process. Walking from Carabassi beach (Elche municipal district) to Ermita beach (Santa Pola municipal district)), beach area, rocks, sand dunes and jungle with clearing. Working hours will be from 9 am to 12 pm.
Therefore, the purpose of this day is to clean different sea areas to give visibility to the problem of garbage hiding at the bottom of the sea. This is an action that has great impact at the state level, because to be held in different municipalities of the national region To raise awareness and involve the public, companies, education centers and governments, according to their areas of action, about the responsibility of each of them in maintaining the cleanliness of beaches and environmental quality through courtesy, regulation changes, environmental education and awareness campaigns. Also contributing to the Citizen Science project to promote recycling and reuse and trying to benefit from waste. It should be noted that about 700 species of marine organisms are affected by this type of pollution. Plastic uptake threatens 134 species (fish, sea turtles, mammals and birds) in the Mediterranean.
Germaine de Capuccini was born nearly 60 years ago in Alcoy with the aim of offering the best skin care. The new line of Timexpert Sun sunscreens has been renewed with Ocean Respect formulas that protect the skin, protect from the sun and respect the environment. Trendsplant is a younger clothing brand that seeks to have a positive impact on the environment and society through its actions. The swimwear collection is made of Seaqual Yarn fabric, created from yarn made from plastics collected from the ocean; Their t-shirts are made from organic cotton and their pants, made in Spain, incorporate sustainable techniques for dyeing their fabric.