It is already known. Or it has already been said. And a lot. Black Friday has a bit of a ‘Friday’ to it. Anyone who has subscribed to any online business is aware that promotions and discounts form the core of the campaign, which begins to increase at the beginning of November, and this rain, in any case, gets worse as Friday approaches. This year, like so many before, they signed up to this dynamic. Hotels And Airlinesuntil supermarkets, academic centers anyone car rental companies. However, there is a castle that escapes his influence. Black Week or Black Moon. On Spain’s main shopping streets, Black Friday is still a Friday (and the following weekend) affair; Regardless, it started off pretty lukewarm.
Discounts are shy, promoted internally rather than externally, and are the most recurring discounts at the most popular chains (Zara, Bershka, Stradivarius, Pull&Bear) 30% or 40% discount. In certain cases it only reaches 50%. In one of these, Naked Project -the youngest fashion brand- creates lines at the door with this suggestion. It’s also the one that sweeps away kiko, a business that sells make-up supplies. “If you buy three, we’ll give you three,” a cheerful store assistant repeats to everyone who enters her store, seemingly at the limit of her abilities. “I know, that’s why I came,” replies a choking customer who has been trying to get in for several minutes.
Perhaps it is this preliminary information on the internet that explains the difference between the capacity of a store and other stores. That will have something to do with it, because even though it’s on a physical basis, the dominant audience here is those who are old enough to go completely digital. “I told you, You need to reserve something online first.“, a girl instructs her shopping companion, who regrets not being able to find clothes in her size. “I’ll buy it when I get home, because the promotion will be there too…” another shopper says in a voice note to her mother.
christmas lights
Another couple, only in their thirties, is preparing to enter university Media Market to buy a toaster. He had already bought a laptop online yesterday; She took advantage of her visit to the center to survey the grounds and eventually purchase the shoes she would wear on her wedding day. Now it’s the toaster’s turn. Why didn’t they buy online? “I like to see and touch things before I buy them,” he replies, before continuing: “Well, we already had a whole plan together.”
one of many traders advocating. christmas lighting I would be happy with this answer: No one has studied this issue conclusively, but it is assumed that Christmas lights encourage shopping, or at least give people an excuse to visit the city center rather than online shopping, which always favors spontaneous consumption.
The fact is that when the newly released lighting decoration was opened, the audience increased considerably. Also count mobile phones this point is towards it. But bags are still scarce and the crowds inside stores are too much to handle. It is too early to draw a conclusion: there is still much of the afternoon of Saturday, Sunday and indeed Friday, but even if the sky is already dark and the lights are shining at full power, the panorama has not changed significantly compared to two days. hours ago. I’m still underwhelmed with Kiko, too. Perhaps there is a small consequence here: 6×3 attracts more than -30%.